Federal Court Rules Vitaminwater A Scam

[WillParkinson]

Federal Court Rules Vitaminwater A Scam

A federal court has ruled that Vitaminwater is nothing but a sugared drink and that its marketing is deceptive. The product is owned by Coca-Cola.

A federal judge ruled this week that Vitaminwater will not, as its labels promise, keep you "healthy as a horse." Nor will it bring about a "healthy state of physical or mental being". Instead, Vitaminwater is really just a sugary snack food; non-carbonated fruit coke disguised as a sports drink. Because it's composed mostly of sugar and not vitamin-laden water, judge John Gleeson held that Vitaminwater's absurd marketing claims were likely to mislead consumers. Coke tried to explain away claims like "vitamins + water = all you need" as "only puffery." The judge disagreed.

The ruling clears the way for a class-action lawsuit brought by the Center for Science in the Public Interest.

http://joemygod.blogspot.com/2010/08/federal-court-rules-vitaminwater-scam.html

[derby378]

1. The stuff's not bad, but it's still just flavored water

Reminds me of that Bill Hicks routine on people who are in marketing and advertising.

[JanMichael]

13. What did Bill say they should do?

Those in marketing and lies?

[derby378]

15. Bill said this... :)

http://www.youtube.com/watch?v=gDW_Hj2K0wo

[valerief]

2. Coca Cola shouldn't have shortened their label promise from "healthy as a slaughterhouse horse". nt

[Lance_Boyle]

3. I always used 'healthy as a horse

on a trailer outside the glue factory.'

[happynewyear]

4. wow what a scam

thanks for the info.!!

:kick:

[shanti]

5. if one likes that garbage

easier and cheaper to just make kool-aid!

[shanti]

6. dupe

self delete

[shanti]

7. self delete

dupe

[thereismore]

8. Contains fructose and sugar. nt

[surrealAmerican]

9. "Only puffery"? Is that really the best those Coke lawyers could do?

What is the legal definition of "puffery" anyway?


Yes, the claims were obviously a scam. Anybody who took the time to read the ingredients knew that.

[WillParkinson]

10. Puffery...

Sounds so cute and harmless.

[freeplessinseattle]

11. I don't get why any drinks stuff like that-tastes nasty

why not just take a vitamin pill with some plain water? much quicker than torturing yourself with something that tastes raunchy and is bad for your teeth and waistline.

[L0oniX]

12. Yes folks ...this nation is full of lies and liars. No surprise about corporate lies.

Why do you think they call us "The Great Satan" ...and or "Babylon"?

[SmileyRose]

14. Well Duh.

[BakedAtAMileHigh]

16. Coke's too busy hiring paramilitaries to slaughter unionizers in South America

to worry about accuracy in advertising.