http://www.nitrobahn.com/news/bargain-lease-is-toyota-heading-for-financial-disaster/Mallik G. | August 3, 2010 at 8:07 am
Many auto experts have started expressing the view that Toyota’s move of leasing ‘a well-equipped Toyota Corolla for just $189 a month for three years’ could be a financial disaster and might backfire.
In an unexpected business move, Toyota Motor Corp. has announced renting a brand new Toyota Corolla for $189 a month through its dealers. For customers, the offer is one of the best motoring options seen so far, says an excited auto dealer. If you are planning to purchase a new car, even if not a Toyota model, you may consider availing the great Toyota leasing offer, he adds.
The Toyota move is seen as an effort to regain its lost credit amid a series of recent recalls. “To keep customers coming to its showrooms amid a series of embarrassing recalls, Toyota has been offering some of its best leasing terms in years,” says a media report published in online dispatch.
According to financial pundits, the $189 rental offer is bound to haunt the Japanese auto major for the next three years. It’s very unlikely the market will turn on their projected line-of-business, they fear.
FULL short story at link.