Focus on the Family buys statewide TV ads during Denver Broncos games.

[babylonsister]

http://thinkprogress.org/2010/08/11/broncos-tebow-focus/


Focus on the Family buys statewide TV ads during Denver Broncos games.

Earlier this year, CBS came under significant criticism for allowing the far-right Focus on the Family to run an advocacy ad featuring Heisman Trophy winner Tim Tebow during the Super Bowl. (It also banned a commercial for a gay dating site.) Focus on the Family is now trying to expand its appeal to sports fans even further. The Denver Post reports that the Colorado Springs-based group is buying TV ads to air when the Denver Broncos — Tebow’s new team — plays:

Schneeberger wouldn’t disclose the price of the new ads but said costs will be covered by donations made explicitly for this project.

The ads are a logical extension of the Focus campaign to raise brand awareness among a new generation of young families that began with the Tebow ad, Schneeberger said.

He wouldn’t disclose specifics about the new campaign, except to say the ads won’t feature Tebow.

“They’re not political ads. They’re not religious ads,” Schneeberger said. “They will make people aware of the services Focus offers to help families thrive. They will make statements on social values and touch on the sanctity of life, but it would be a leap to say the ads will address family issues from a controversial standpoint.“

In February, Focus on the Family tried to run ads on the website of the NCAA, but the college athletics organization eventually pulled them, expressing concern with Focus’ anti-LGBT stances.

[47of74]

1. Wait a second

I thought the Focus on the Family Holier Than Thou Society was broke.

[Bitwit1234]

9. Aren't they non profit and tax exempt?

I don't know I am just asking. If they are tax exempt they can't post political ads.

[Arctic Dave]

2. F@*k Tebow.

I still don't understand why they wasted their draft pick on that moron.

[Hawkeye-X]

4. If anything at all, I want Tebow traded to UFL

so he can languish there. trade it for cash.

We don't need no steekin' Tebow.

[Arctic Dave]

8. I say, bigger linemen and better receivers.

Even a good QB can't do crap if they can't get the ball off to someone.

P.S.
I think TT will be another flash in the pan, over rated player.

[XOKCowboy]

7. Amen to that - pardon the pun

Well we have a moron new coach. It took a lot of us here in Denver by surprise. Many here hope both are gone soon.

[Hawkeye-X]

3. Oh great. I'm going to have to complain to Channel 4 news to ban FotF crap off my TV

I watch my Donks play, but I don't watch the commercials.

FotF can go FOAD and go Chapter 7.

[joeybee12]

5. So, this hate groups thinks it isn't controversial?

Jackasses.

[gratuitous]

6. And here I thought lying was frowned upon by Bible types

Schneeberger says in one breath that the ads aren't political or religious, and then in the very next breath, he says they will make statements on social values. Whose values might those be, Mr. Schneeberger? Or are your group's values above the petty concerns of politics and religions, such that they are universal constants and truths? If so, wouldn't a broadcast ad be kind of superfluous, and a colossal waste of money? Not that I'm necessarily against your group wasting its money, but somehow I think Mr. Schneeberger isn't telling the 100% God's honest truth.