August 11, 2010 | 1:59 pm
For his 64th birthday, former President Clinton has a wish. And he is turning to the Internet to ask supporters to help make it come true by giving money to help fight childhood obesity and climate change and encourage entrepreneurship and economic opportunity.
He’s using the “birthday wish” feature created by Berkeley-based startup Causes. The Clinton Foundation is working with Causes to encourage supporters to use social media to take action on issues that are important to them, said Causes founder and President Joe Green.
“Not only are we hoping to raise funds for the important work undertaken by the Clinton Foundation, but we hope to inspire our users to follow the president’s example when it is their own birthday, and donate it to charity,” Green said.
It used to be that you would blow out the candles on a birthday cake and silently make a wish. Causes, which helps people raise awareness and money for their favorite causes, has upended that tradition, encouraging people to broadcast their wishes on the Web. Its birthday wish feature has transformed personal fundraising, helping 75,000 people raise more than $6.5 million from their friends. That’s a pretty big feat given how hard it used to be for people to ask their friends for money, Green said.
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http://latimesblogs.latimes.com/technology/2010/08/president-clinton-asks-supporters-to-make-his-birthday-wish-come-true.html