http://articles.latimes.com/2010/aug/13/business/la-fi-ct-newscorp-20100813News Corp. plans national newspaper for tablet computers and cellphones
It's the latest bid by a major media company to build readership using new devices such as the iPad. The new publication would offer short, snappy stories and operate under the auspices of the New York Post.
August 13, 2010|By Dawn C. Chmielewski, Los Angeles Times
News Corp. Chief Executive Rupert Murdoch is embarking on an ambitious plan for a new national digital newspaper to be distributed exclusively as paid content for tablet computers such as Apple Inc.'s iPad and mobile phones.
The initiative, which would directly compete with the New York Times, USA Today and other national publications, is the latest attempt by a major media organization to harness sexy new devices to reach readers who increasingly consume their news on the go. The development underscores how the iPad is transforming the reading habits of consumers much like the iPod changed how people listen to music.
Since Fox News mostly reaches older people, he is trying to influence the younger generation. Hope he fails big time.
Murdoch sees the iPad as a potential lifesaver in terms of its reach among the young and its ability to attract subscriptions. The Wall Street Journal already charges $4 a week for delivery through the iPad.
Earlier this month, Murdoch said of the iPad: "It's a real game-changer in the presentation of news," adding "We'll have young people reading newspapers."
http://www.mg.co.za/article/2010-08-14-rupert-murdoch-to-launch-us-digital-newspaper