An image of the No. 71 car that is scheduled to run the Sept. 11 Sprint Cup race in Richmond, Va.The newest NASCAR sponsor: the GI BillBy Rick Maze - Staff writer
Posted : Thursday Aug 19, 2010 21:38:52 EDT
In an effort to bring more attention to veterans education benefits, the GI Bill will sponsor a car in a Sept. 11 NASCAR race in Richmond, Va., and is also one of the sponsors of the race itself.
The Air National Guard is the chief sponsor of that Sprint Cup Series 400 race, which will be called the Air Guard 400.
The idea, according to Veterans Affairs Department officials, is to get the GI Bill plastered on a racecar and frequently mentioned by broadcasters to spread the word about the availability of the Post-9/11 GI Bill.
The GI Bill will be on the car driven by Bobby Labonte, VA officials said. Labonte is 31st in the current Sprint Cup standings. He has not won any of his 23 races so far this year, but has won 21 races in his career.
Sponsoring the race and a car in the race is part of an outreach program aimed at getting more people to use the year-old GI Bill benefits program.