Faux Down -16% over last year same time Beck -12% and -17% Key Demo

[RamboLiberal]

In total day, the network was down -16% in total viewers and -19% in the demo compared to last year. In primetime it was down -21% and -26%.

In the morning, "Fox & Friends" performed better than any of the other morning programs, and was down only -5% in total viewers and -4% in the demo.

In the afternoon, "Studio B" and "Your World," were down single digits, while "Special Report with Bret Baier," was down only -1% in total viewers, though it was down -17% in the demo.

Glenn Beck was down -12% in total viewers and -17% in the demo while "Fox Report" was down -11% in total viewers and -10% in the demo.

In primetime, all three shows were down double digits, with "The O'Reilly Factor" down -20% in total viewers and 26% in the demo, "Hannity" down -21% and -25% and "On the Record" down -17% and -24%.

http://www.mediabistro.com/tvnewser/ratings/august_10_ratings_fox_news_leads_pack_during_slow_august_172339.asp

MSNBC

"The Ed Show," which had its best month in the demo since launch (625k total/176k demo), was the program with the second-most growth in all of cable news -- behind HLN's "Morning Express" -- compared to last August, up +21% in total viewers and +14% in the demo. The show, which was behind CNN's "Situation Room" last August, is now #2 behind FNC's "Special Report" in both categories.

"Morning Joe" (363k total/108k demo) also posted total viewer growth, +7%, but was down in the demo -8%. The show was #2 in total viewers and narrowly edged out "American Morning" for #3 in the demo. The 5pm "Hardball" (500k total/139 demo) bested CNN's "Situation Room" in the demo for the first time in 2+ years and was down the least from last summer compared to the other programs in that time slot.

"Countdown" (959k total/263k demo) and "Rachel Maddow" (825k total/230k demo) were handily in second place, though both programs were down -25% in the demo, roughly the same year-to-year percentage drops as Fox News' programs at 8 and 9pm.

http://www.mediabistro.com/tvnewser/ratings/august_10_ratings_msnbc_holds_steady_from_year_ago_172336.asp

CNN

Every CNN program was down double digits in the afternoon when compared to the same time periods last year, with the 6 and 7 PM hours being hit especially hard. "The Situation Room" was down -32% in total viewers and -28% in the demo at 6, while "John King USA" was down -43% and -41%.

The strongest performer was the afternoon edition of "Rick's List," which was down -28% and -32% in total viewers, and -15% and -17% in the demo.

In primetime, Larry King was down -50% in both total viewers and the demo compared to last year. This was King's worst month in the demo since May, 2000 and in total viewers going back to at least 1991.

The primetime "Rick's List" was down -41% in both total viewers and the demo, while "AC360" was down -35% and -27% in total viewers and -34% and -25% in the demo at 10 and 11 PM.

http://www.mediabistro.com/tvnewser/ratings/august_10_ratings_cnn_has_lowest_primetime_viewership_in_10_years_172338.asp

[louis-t]

1. This will cause an increase in the crazy from Fox.

Right-wing 'thinkers' do exactly the opposite of what rational people do when confronted with diminishing viewership.

[CatholicEdHead]

2. Probably lots of people unable to afford satellite/cable

in this down economy.

[Frisbee]

3. They've also become so far right...

this I wouldn't be the least bit surprised if a lot of businesses are no longer leaving FOX on in their lobbies/waiting areas. I sure as hell wouldn't, but I guess that goes without saying if I'm here. :)

[ThomWV]

4. Remember this, from Beck's point of view FOX doesn't even have to pay him

If a recently broadcast interview is to be believed, and I think it was, then Beck only made $2 Million of his $32 Million dollar income from FOX last year. For him FOX is just a stage on which to act, so if need be he could forgo salary and probably keep the show profitable.

Beck is building a financial empire and when you add that to his cult following he becomes a much more scary man.

[Bravo Zulu]

6. Don't forget about his gold scam,

people that buy from goldline lose money.

[deaniac21]

5. The first sentence of that article didn't sound too good.

[tanyev]

7. Wow. I can't believe anyone watches Fox and Friends.

They must like watching some smart lady meat in a doofus sandwich.