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"Warm and effusive in public, indifferent or angry in private: this is the pattern of Palin’s behavior toward the people who make her life possible. A onetime gubernatorial aide to Palin says, “The people who have worked for her—they’re broken, used, stepped on, down in the dust.” On the 2008 campaign trail, one close aide recalls, it was practically impossible to persuade Palin to take a moment to thank the kitchen workers at fund-raising dinners. During the campaign, Palin lashed out at the slightest provocation, sometimes screaming at staff members and throwing objects. Witnessing such behavior, one aide asked Todd Palin if it was typical of his wife. He answered, “You just got to let her go through it… Half the stuff that comes out of her mouth she doesn’t even mean.” When a campaign aide gingerly asked Todd whether Sarah should consider taking psychiatric medication to control her moods, Todd responded that she “just needed to run and work out more.” Her anger kept boiling over, however, and eventually the fits of rage came every day. Then, just as suddenly, her temper would be gone. Palin would apologize and promise to be nicer. Within hours, she would be screaming again. At the end of one long day, when Palin was mid-tirade, a campaign aide remembers thinking, “You were an angel all night. Now you’re a devil. Where did this come from?”
"The intensity of Palin’s temper was first described to me in such extreme terms that I couldn’t help but wonder if it might be exaggerated, until I heard corroborating tales of outbursts dating back to her days as mayor of Wasilla and before. One friend of the Palins’ remembers an argument between Sarah and Todd: “They took all the canned goods out of the pantry, then proceeded to throw them at each other. By the time they got done, the stainless-steel fridge looked like it had got shot up with a shotgun. Todd said, ‘I don’t know why I even waste my time trying to get nice things for you if you’re just going to ruin them.’ ” This friend adds, “As soon as she enters her property and the door closes, even the insects in that house cringe. She has a horrible temper, but she has gotten away with it because she is a pretty woman.” (The friend elaborated on this last point: “Once, while Sarah was preparing for a city-council meeting, she said, ‘I’m gonna put on one of my push-up bras so I can get what I want tonight.’ That’s how she rolls.”) When Palin was mayor, she made life for one low-level municipal employee so miserable that the woman quit her job, sought psychiatric counseling, and then left the state altogether to escape Palin’s sphere of influence—this according to one person with firsthand knowledge of the situation. The woman did not want to be found. When I finally tracked her down, her husband, who answered the phone, at first pretended that I had dialed the wrong number and that the word “Wasilla” had no meaning to him. Palin’s former personal assistants all refused to comment on the record for this story, some citing a fear of reprisal. Others who have worked with Palin recall that, when she feels threatened, she does not hesitate to wield some version of a signature threat: “I have the power to ruin you.”
"Palin’s public voice is an instrument of great versatility. In a few moments, she can turn from kind to hateful, rational to unhinged. At her best Palin can be folksy and pungent. But she needs outside help to give her voice its national range. For messaging strategy, Palin relies on William Kristol, editor of The Weekly Standard, and Fred Malek, who was an aide to Presidents Richard Nixon and George H. W. Bush. The lawyer Robert Barnett, the most successful literary agent in Washington—his clients range from Hillary Clinton to Dick Cheney to Tony Blair—negotiated Palin’s reported $7 million advance for Going Rogue, and he helps oversee her speaking schedule, which is arranged by the Washington Speakers Bureau. The small inner circle that shapes Palin’s voice day to day includes lobbyist Randy Scheunemann, a director of the neoconservative think tank Project for the New American Century, who advises Palin on foreign affairs, and Kim Daniels, a lawyer with the Thomas More Law Center, which has been called “the Christian answer to the A.C.L.U.,” who advises her on domestic issues. Palin’s speechwriter is Lindsay Hayes. Doug McMarlin and Jason Recher, both of whom did advance work for George W. Bush, serve as body men and confidants. Both Hayes and Recher were on Palin’s 2008-campaign road team, and both were known for indulging her whims, according to their colleagues. (When John McCain decided to pull out of Michigan, a decision Palin disagreed with, Recher and Palin hatched a plan one day to make an early-morning drive to Michigan anyway. The Secret Service, becoming aware of the plan, asked the McCain campaign what it should do. The answer came: “Shoot out the tires.”) Campaign e-mails indicate that Recher was disrespectful of field staff and support workers. “Our volunteers don’t want to do Palin trips because of the way they are treated by Recher,” wrote one of his supervisors. Of all those who have professional relationships with Palin, only Robert Barnett is generally considered to be at the top of his game, and he is basically just cutting deals, as he would for any client."
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