BP Tripled Its Ad Budget After Oil Spill

[SoCalDem]

http://online.wsj.com/article/SB10001424052748703882304575465683723697708.html

* SEPTEMBER 1, 2010, 1:46 P.M. ET

BP Tripled Its Ad Budget After Oil Spill

By TENNILLE TRACY

WASHINGTON—BP PLC spent more than $93 million on newspaper advertisements and TV spots in the weeks following the Deepwater Horizon oil spill, paying out three times as much money on ads as it did during the same time last year, according to the U.S. House Energy and Commerce Committee.

BP also expanded the scope of its marketing efforts in newspapers during that time, running ads in 17 states—including Florida, Louisiana, Alabama and Mississippi—up from just two states last year.

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BP says its primary goal was to inform the public about clean-up efforts and, more importantly, the claims process that allows oil-spill victims to receive compensation for lost wages or property damage.

"Our objective has been to create informational advertising to assure people that we will meet our commitments and tell them how they can get help—especially claims," said BP spokesman Scott Dean. "It is an important tool to help us be transparent about what we are doing."

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[dipsydoodle]

1. Its what large corporations do under such circumstances

and they say there's no such thing as bad advertising/publicity.

[PBS Poll-435]

2. Damage Control

After all those years about being "Beyond Petroleum" in National Geographic magazine.