Toyota offers free Hispanic pride stickers

[Omaha Steve]

http://hosted.ap.org/dynamic/stories/U/US_TOYOTA_LATINOS?SITE=NHPOR&SECTION=HOME&TEMPLATE=DEFAULT

Sep 7, 3:12 PM EDT

TORRANCE, Calif. (AP) -- Toyota Motor Corp., hoping to solidify its standing as the top brand for Hispanic buyers in the U.S., is offering drivers a series of stickers that celebrates their Hispanic heritage.

The decals contain the phrase "somos muchos," or "we are many," followed by cultures, regions and popular descriptors from all over Latin America, such as "somos muchos Mexicanos" and "somos muchos Hondurenos." The decals, designed to be stuck on bumpers or windows, come in more than 100 different versions and are available in the U.S. and Puerto Rico.

Toyota is offering the stickers free on the Spanish-language version of its Facebook page. It's also distributing them at upcoming festivals in Los Angeles, Houston, Dallas, Miami, New York and Chicago.

FULL story at link.

[DainBramaged]

1. OK, what about Germanic Pride or English Pride or Russian Pride or White Pride

or Black pride or Irish Pride or French Pride or Italian Pride?


Aren't those customers PROUD enough for Toyota?

[ClarkUSA]

3. It's all about cementing brand loyalty. Notice there's no Japanese pride, even. nt

[DainBramaged]

4. That sort of shocked me too, their own heritage is one of IMMENSE pride

so I guess they think this little stunt will be ignored by their own people.


Just the fact that they are providing these stickers seems to me to be a convoluted way of 'identifying' members of a certain race. I know tin foil hat time, but it is simply wrong.

[ClarkUSA]

5. It's just a marketing gimmick but it makes $en$e if Hispanics are a core demographic.

I don't have a problem with it, just like I don't have a problem with some towns/cities holding St. Patrick's Day parades but deciding not to put on a Chinese New Year's Day celebration. It's a numbers game that's all about making the customer happy -- within reason.

<< Just the fact that they are providing these stickers seems to me to be a convoluted way of 'identifying' members of a certain race. >>

Don't you mean ethnic group rather than "race"? Hispanics come in many colors.

[DainBramaged]

8. Whatever works FOR YOU

:eyes:

[hlthe2b]

7. Ahh, so we need th Japanese to teach us about Hispanic pride?

or pride in any other ethnicity or country of origin? :rofl: Right... We are SOOOOO easily manipulated, I guess.

[Paper Roses]

2. They better have a printer handy, Lots of us are not Hispanic.

How about a Scotch/English;Irish/Italian sticker. Perhaps a Greek/Russian;Spanish/Australian sticker.

I am being foolish, I know, but so is this idea from Toyota.

[Codeine]

6. Every time I put a German Pride sticker on my car

my Polish neighbors get nervous and install extra deadbolts.

[DainBramaged]

9. And so do your Czech neighbors....

:yoiks: :hug: