One of Las Vegas’ jewel attractions, and a significant part of its cultural and entertainment history, is closing.
The Liberace Museum, which has exhibited the jewelry, pianos, garish gowns and other artifacts owned by the great pianist and showman for more than 30 years, announced today it will close effective Oct. 17. The museum opened April 15, 1979.
Liberace Foundation Board of Directors Chair Jeffrey Koep informed the staff this morning that all paid positions –- full- and part-time –- would be eliminated as of closing on that Oct. 17 date, which is a Sunday. A total of 31 employees, including 12 to 14 full-timers, will be let go, Koep said.
“This is a pretty straightforward business decision that’s basically been a long time coming,” Koep said. “The biggest thing to the board is the human beings affected, that we are going to have to get rid of our employees. … But also, we recognize what Liberace meant to the history of Las Vegas, and that makes this very difficult and sad for us.”
Sagging visitation numbers, which have led to insufficient funding to meet the attraction’s payroll and operating costs, are the stated reasons for shuttering the famous museum.
At its peak, the Liberace Museum rivaled Hoover Dam as one of the region’s most popular off-Strip tourism destinations, drawing 450,000 visitors per year. That number is closer to 50,000 today, even with an aggressive marketing effort by the museum that has helped boost raw visitor numbers through such promotions as 2-for-1 ticket packages. But actual ticket revenue has not matched even modest gains in visits to the museum.
Officials have long said that the museum has suffered as the competition from the Strip has become more enticing to tourists, and that Las Vegas residents are not compelled to visit an attraction that sits far from the city’s heaviest population bases.
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http://www.lasvegasweekly.com/blogs/kats-report/2010/sep/10/liberace-museum-closing/Dammit! I've gone to Vegas the past few years for Smokeout at the end of March/start of April and keep wanting to check it out. Now I'll never see it. ;(