http://en.wikipedia.org/wiki/Google_bombThe terms Google bomb and Googlewashing refer to practices intended to influence the ranking of particular pages in results returned by the Google search engine, in order to increase the likelihood of people finding and clicking on selections in which the individual or other entity engaging in this practice is interested. It is done for either business, political, or comedic purposes (or a combination of the latter).<1> Google's search-rank algorithm ranks pages higher for a particular search phrase if enough other pages linked to it using similar anchor text (linking text such as "miserable failure").This Googlebomb definitely falls into the political/comedic category.
The very best way to deal with stuffed shirts is ridicule, that's the purpose of this Googlebomb for Christine O'Donnell.
http://www.youtube.com/watch?v=U0kJHQpvgB8&feature=player_embedded