New name of 'Tournament of Roses Parade' = '122nd Rose Parade, Presented by Honda'

[Liberal_in_LA]

After 121 years, the Rose Parade changes its name, sells corporate sponsorship

By Shelby Grad

Los Angeles Times Staff Writer

September 27, 2010|7:47 a.m.

After 121 years, the Tournament of Roses Parade is changing it name.

As part of a new sponsorship deal with Honda, the 2011 parade officially will be known as the the 122nd Rose Parade, Presented by Honda.

Parade officials stressed that there will be no major changes in the parade itself and noted that Honda had a long associate with the event.

http://www.latimes.com/news/la-roseparade27-m,0,419427.story?track=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+latimes%2Fmostviewed+%28L.A.+Times+-+Most+Viewed+Stories%29

[damntexdem]

1. A rose by any other name ...

sure stinks -- at least in this case.

[dixiegrrrrl]

2. Well said, on both counts.

Coulda been worse, coulda been Toyota.
or BP.

Stinks all the same, it does.

[Brickbat]

3. Everything is for sale in this country.

Everything.

[WinkyDink]

4. Gotta love tradition! Who will be playing that day, the U. of Hewlett-Packard vs. Disney State?

[activa8tr]

8. I prefer the Halliburton preschool for my kids!

:sarcasm:

[Roon]

5. I hate flowers eom

[Politicalboi]

6. If Prop 19 passes

We need to have a Cannabis parade. LOL!

[alsame]

7. I started getting creeped out when the names of

sports stadiums began changing to corporate brands.