"Neuromarketing" Firms Take Credit for GOP Electoral Gains.

[leveymg]

Here's one that's sure to make you reach in the cabinet for some :tinfoilhat: or a :party: if you're a lurking Republican. A business technology site reports that the other side made extensive use of "neuromarketing," taping electrodes to test subject's heads in focus groups and such, to design their media campaign in the recent elections, but are reluctant to admit it: http://www.fastcompany.com/1699985/politicians-using-neuromarketing-in-ads-to-win-votes

Darryl Howard, a consultant to two Republican winners on November 2, says he crafted neuromarketing-based messages for TV, direct mail and speeches for Senate, Congressional and Gubernatorial clients in 2010. “We measure everything including the storyline, level of the language, images, music. Using critical point analysis, we identify specifics that may drive voters away or attract them," he says. The techniques are non-invasive, and include measuring muscle, skin, and pupil response. "We prefer our methods over some EEG/fMRI methods because our approach is quicker and more importantly can be done in the script phase, saving production time and money and tells us the level of honesty of the ad.”

Fred Davis is a big believer in neuromarketing as well. He is a luminary in the GOP advertising world whose client list includes George W. Bush and John McCain. Davis, who advised Carly Fiorina's senate bid, says, "We've had a pretty decent success rate in campaigns, and it's all based on that principle of neuromarketing."

Worse, it appears that some companies in this emerging industry, while profiting handsomely from it, are now denying that they have anything to do with it, or with the GOP pressure groups bankrolling the ads.

Republicans appear to be using neuromarketing more than Democrats, if this midterm is any indication. They are appealing to the emotion of voters' “Red Brain” triggers. "No Democratic candidate I know of has used them (neuromarketing tactics), nor has any major Democratic organization appeared to express any interest in them,” says Drew Westen, author of The Political Brain and consultant to major U.S. national Democratic Party candidates.

Then again, 17 of 19 neuromarketing and political consultants contacted for this story stated they did not engage in the practice--including Neurofocus, which bills itself as the world leader in the emerging field and whose Chief Innovation Officer, Steven Genco, did political neuromarketing work previously at Lucid Systems. "The real risk is that politicians will not want us to know that they are using influencing tools," says Patrick Renvoise, a neuromarketing consultant. "The one with the most knowledge wins and this probably explains why a lot of people are reluctant to talk about neuromarketing, especially with the word politician in the same sentence.”

[eleny]

1. We used the mute button more this year than ever

If I don't see or hear it, I'm not subject to their machinations.

And every piece of political mail went into the trash immediately. That stuff never interests me.

[Andy823]

2. Well...

While I am sure that it may have helped them some, the biggest reasons for their wins was that as history has proven, when the country is not doing well, the party in power gets hurt, that and democrats just didn't come out like republicans did. Republicans came out because the right wing scared the crap out of them with things from Obama is a muslim, socialist, nazi, to scaring them about losing their medicare and SS, even though it's the republicans that want to end those programs, along with every other program for helping those in need. Fear is a great motivator, and it gets people out to vote. If democrats would have been more motivated, I don't think we would have seen the results that they got on Tuesday!

The goal for 2012 needs to be to find ways to get the voters out, all the voters, and if we can do that, we win, if we can't we lose!

[woo me with science]

3. LOL! My chip hurts.

So, if the Republican Illuminati are focusing more on elections, does that mean the Dem Illuminati aren't bored yet with traditional satanic ritual abuse? :wow:

[drm604]

4. K&R

:kick:

[bobthedrummer]

5. kick + a very informative link since US perception management/political mind control isn't tin-foil

Mind Justice
http://mindjustice.org

[siligut]

6. There has been preliminary perception management....

Instituted to block the acceptance or realization that if they have the capacity to control the people, they will. That there are really, really some people out there that think of money and power first and that the little things like justice, truth and responsibility are just for us little people.

[bobthedrummer]

7. Using M.R.I.'s to See Politics on the Brain by John Tierney (4-20-04 NYT article)

http://www.msu.edu/course/aec/810/clippings/MRI%20politics-brain.htm

[Radical Activist]

8. It's 2am and the phone is ringing...

[Karenina]

9. Bernay's evil spawn...

:hide: