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Edited on Sun Nov-07-10 01:47 AM by calimary
All these bean-counters really care about, be they political bean-counters, media bean-counters, advertiser bean-counters, corporate bean-counters, sociological bean-counters, pop culture bean-counters, legal bean-counters, or WHATEVER.
And it's numbers. Numbers of dollars/earnings, viewers (which means advertising dollars/earnings). It's a value-added thing. The more, the merrier. It's a measurement of his clout even off the air.
Running up the numbers on his book sales accomplishes a number of interesting things: 1) It provides fodder for a news story, especially for reporters and writers searching for a second-day lead. 2) It reinforces the notion that Keith Olbermann has a following - maybe a deeper and wider and more solid base than anyone expected (especially the guy who decided to suspend him). 3) It keeps Olbermann marketable. NOBODY wants to turn down a source of revenue, which the numbers of sales suggest would be hard to ignore. It demonstrates that his fan base will follow him. If they can't find him on TV then they'll buy his book. This in turn strongly suggests that said fan base will find him if he should pop up somewhere else - maybe some syndicated high-profile radio thing or another show somewhere else, CNN or Headline News looking for some place to add him in, especially at the latter where they could book him in as a staging area for giving him the next prime time hour on CNN. Or he'll go in with Dan Rather or something? It's well known what demographics he attracts. That's the age range advertisers covet most. So the advertisers will find their way to whatever he's doing because it's exposure to a highly-desirable demographic group. Might not be at MSNBC because Management does not like losing face, and it'd take a lot of fancy talking and spinning for the MSNBC brass to, in effect, admit making a mistake by reinstating him. Unless Phil Griffin winds up paying for it by getting bounced himself. And even then, it might not make any difference. I've seen (and been part of) too many cases in which a popular on-air talent got the axe for what many observers felt was bogus reasoning. But then again, MSNBC did bring back David Shuster after his "Chelsea's being pimped" suspension. If Shuster hadn't fucked up again by sneaking out to do a CNN audition he'd still be there, and probably on the short list as a permanent replacement if such was needed. 4) Hey let's not forget - Olbermann's on ice at the moment and probably even with his ego he's feeling a little puny. What better way to send a message to him that he's still appreciated and his perspective is still desired?
Hey, I hate to blather on like this (well I KINDA do :D ) but I really want to share this. I think it might help. I've learned a TON about this stuff since I started managing my son's band (please go see - www.acidicband.com). Numbers are REALLY important. Numbers of fans on Facebook and Myspace, numbers of downloads, numbers of plays and profile views, numbers of purchases, it's all about the numbers. I've seen that consideration weigh VERY strongly when bands consider each other for partnering on tours. A bigger band needing support bands for multiple stops across the West or the Southeast or the whole country won't be looking at bands with hundreds of fans when there are bands with thousands or tens of thousands of fans available. That means they're more likely to be an asset to the lineup. Labels and promoters and people look at numbers. It's almost a pecking order. "Well, they haven't cracked five-thousand yet, so..." "Yeah but those guys have more than 160-thousand plays." It can mean the difference between getting signed to a record deal or being invited onto the lineup at some big upcoming concert or festival or having an agent pick you up because you look like a good risk - and not achieving those things.
Numbers count. Racking up those numbers. It's as good as votes and it IS money in the bank.
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