This guy, the ol' Video Professor as seen on TV. I haven't read the book, or even seen full interviews, so correct me if I'm wrong, but it seems like he is really surprised that people ask him some of the tough questions his presidency raises. He doesn't even just dodge the questions like he did as president, there is the added dimension of having product to move off the shelves. "Jeez Matt, the answer to your question is in the book. Giving away the ending ain't good for sales."
Moreover, he's trying to sell us on the Iraq War again despite buyer's remorse. He's a used war salesman. I think we all see why this was kept under wraps before the election.
Again, I haven't read it, but I pity the poor English language that must had Stockholm syndrome at the end of the writing ordeal. We all laughed when Sarah Palin came out with "refudiate". I think Bush's term can be summed up in two words: "Troublematic" and "Disatrophe".