When he announced that Cathleen P. Black, the chairwoman of Hearst Magazines, would become the next chancellor of New York City’s schools, Mayor Michael Bloomberg touted Ms. Black as uniquely qualified for the role.
It seems that Ms. Black also knows a thing or two about an altogether different kind of need.
In an Aug. 10, 2010, segment of the Diane Rehm radio show entitled “The Future of Magazines,” Ms. Black plugged Cosmopolitan Magazine’s latest iPhone App: the Sex Tip of the Day.
“Are you going to charge for that sex tip of the day?” the host, Frank Sesno, asked.
“Yeah, $2.99,” Ms. Black replied, as the host and other guests erupted into giggles. “$2.99,” she repeated. “Cheaper than a hooker,” she continued, before adding, “I didn’t say that, did I?”
The application offers a cornucopia of advice on an array of inventively, sometimes bogglingly, named sexual moves – among them, the Jet Jiggy, the Randy Raft, the Wanton Wheelbarrow and the Linguini. Each position is rated on a “Carnal Challenge” scale of one to five flames (the “Octopus,” for one, ranks five flames, and comes with words of encouragement: “Do it right and you two will look like a multilimbed lust creature”). A variety of aids are often employed, among them bathtubs, hot tubs, pools, inflatable rafts, inner tubes, balls, staircases and small boats.
Cosmopolitan, long a stalwart in the field of dishing and redishing sex advice, is just one of Hearst’s many publications. Other magazines include Harper’s Bazaar, Marie Claire, Popular Mechanics, Redbook and O, the Oprah Magazine. Ms. Black served as president of Hearst Magazines until the summer of 2010, and is now chairwoman.
A spokeswoman with the city’s Department of Education said this application had no bearing on Ms. Black’s suitability to run a school district with 1.1 million children.
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