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As you note, there is no incentive for national politicians to indicate support. I think there are a variety of reasons for this.
1) social conservatives in both parties (usually contained under the banner of religions),
2) political money from pharmaceutical cos who stand to lose market share and who are not particularly interested in medical mj b/c the plant cannot be copyrighted (tho component molecules may be),
3) the liquor industry lobby,
4) the private prison industry lobby,
5) persistent racism (this prohibition allows for voter suppression b/c of arrests for certain groups vs. other groups - Nixon knew this and so do other Republicans - so, there is some component of politics involved, it seems to me. And, yes, the knowledge that "marginal" politicians are the only ones who will indicate support makes it politically suspect to indicate a politician's honest view... Barney Frank is also one of those in his own way b/c he is marginalized b/c of his sexual orientation.
(I note a pol's "honest view" because Ryan Grimm's lobbying work indicated far more support among pols than would be assumed - but THEY assumed, incorrectly, that their constituents would not support medical mj - in an almost exact inverse relationship to reality.)
6) stereotyped views of users - Cheech and Chong or Snoop Dog - vs., say, the parents in Poltergeist (or the producer of the same.)
I agree that these stereotypes work against legalization. I noticed that when Prop. 19, or any medical mj research, was reported in the news over the few months, the headline and the reportorial "grabber" almost always made reference to some stoner stereotype. To me, that made the reporter look lame...like some geezer at a rave sort of lame.
7) The paper pulp, corn and cotton industries... because the prohibition of cannabis also means the prohibition of industrial hemp.
This last issue is one which I think is the MOST important reason to support legalization rather than decriminalization. While decriminalization removes personal use criminality, it does not address the problem that criminalization of production causes for farmers, manufacturers and retailers of non-psychotropic cannabis. It's possible to separate the two by allowing low THC seeds to be used/sold, but it seems like an entire waste of time to bother, unless people want more rather than fewer regulations and monies going to this sort of nanny state/hysterical fear b.s.
Decriminalization makes it possible for small farmers of psychotropic cannabis to continue to make a large profit (tho, apparently, this profit has decreased over the last 10 years) b/c of the cost of doing biz - so they don't have as much incentive for total legalization as cannabis hemp farmers do. If someone is willing to take the chance to engage in large-scale (tho small farmer) production, they're not going to be so easily convinced of the value of reducing their profit when they've invested in production costs already.
However, no professional farmer is going to plant hemp as a cash crop when all cannabis cultivation is illegal. Yet, prohibition makes it impossible for farmers to develop this area of agricultural commerce or for this nation to implement cannabis hemp as an alternative to crops that require a lot of pesticides (cotton and corn) or to industries that deplete CO2 consuming resources (like trees.) Hemp production, from what I have read, is carbon neutral, at the least.
Someone on this board posted information about cotton v. hemp production worldwide - hemp cultivation has lots of ground for expansion for a variety of products and has, imo, the cachet of "environmentally friendly" as part of its "brand" - no small thing when BP attempts to tout itself as a "green" oil co. As hemp has been legalized in various western nations, hemp production has increased. Since all hemp must be imported for manufacturing use here, there isn't a lot of incentive to develop hemp industries here.
It seems, tho, that the farm belt states that want legal industrial hemp don't necessarily want to be associated with those who support legalization of recreational cannabis - again, those stereotypes hurt both types of pro-cannabis groups.
So, in addition to your observation that states rights are important for recreational/medical mj, this framework is also important for industrial hemp. Maybe Rand Paul will do something good - push the industrial hemp issue for KY. He should, imo, b/c that's something that he'll find has support, as you note, across political boundaries.
If I were in a position to craft some sort of framework to present this issue over the next two years, across the states, I'd take your advice and go with:
1) States rights/individual liberty for both "marijuana" and hemp - in conservative parts of the nation, esp.
2) R&D for medical marijuana as an industry in states that get out in front of this issue - for places with strong biotech communities. Investors are already looking at the possible opportunities when legalization occurs. Some cos are already listed on the stock exchange.
4) Hemp production in farm states as a cash crop to compete with all other western nations that do allow cultivation and manufacture of hemp products - in ag. and rust belt regions. Opening a new market for a product is a good thing in a time when so many people do not have jobs or disposable income. Resurrecting Ford's hemp car would be a timely product, seems to me. One Canadian manufacturer is already doing this.
5) The ecological benefits of legalization - for those who don't deny global warming and who care about the world their children will inherit - and for those who don't want illegal cultivation in national parks with the run off of chemical fertilizers or the danger of coming upon some illegal grow when hiking, etc.
6) The crime reduction benefits of legalization - as evidenced by the end of criminal activity surrounding interstate commerce in alcohol after the end of prohibition. Along with this, producers can tout their "made in the USA" bud vs. Mexican brick.
7) A micro-brewery/Napa valley approach. Because of the advances in cultivation during Reagan's drug war era, it seems that buds, rather than cigarettes, are the top end of the market. If legalization would reduce overall price, the top end is where profit will be made for small farmers. Bricks also have fillers and contaminants - so people who market cannabis would, imo, be smart to tout their product's lack of pesticides, clearly identifiable strain, and a connoisseur's approach to the market. Brick mj/cigarettes v buds would be like Boone's Farm is to a pinot noir.
The current concerns about legalization that must be addressed are:
1) The fears of some that people will be under the influence of cannabis on the job (even tho there are existing laws regarding alcohol that easily apply to cannabis use at work.) This issue applies for both recreational and medical use - tho if we allow people to work who take barbiturates while performing a particular job, it seems that same performance-related concerns would apply to cannabis medicine. We wouldn't have bus drivers who are taking oxycontin ferrying children... or do we?
2) Effective tests for actual influence vs. the presence of metabolites and the end of drug testing for metabolites as a form of employment discrimination.
3) Myths about performance-related issues for those who are not under the influence who do use cannabis when they are not on the job. Myths about health-related issues as well (tho Jamaican studies, as well as studies in other nations, dispute much of the conventional "wisdom" already.)
4) Regulation of the location of cannabis businesses, much like the regulation of liquor stores, within x distance of schools, etc. Licenses to sell that limit the number of facilities, just as liquor licenses are distributed that limit the number of businesses that sell hard liquor in some cities - this is something people would get to decide at the local level. And, yes, just as with the liquor industry there would be political b.s. related to these licenses. No industry is exempt from corruption b/c no industry operates without humans at the helm.
5) Regulation of public intoxication - with alcohol, we don't allow people to stagger around on the street, but we DO allow consumption of alcohol in some venues, such as bars or some music venues. Cannabis should not be forced into private venues - this would mean, however, that concerns about particulates would need to be addressed for those who have such concerns - vaping patios could address this issue, however. Driving under the influence can be addressed in the same way that it is with people who consume alcohol. There is a legal blood limit that is acceptable. There are tests for hand/eye coordination, etc.
6) Limitation of sales or sharing of a controlled substance with minors.
7) Public service campaigns for responsible use as a way to normalize a cultural response.
8) Harm reduction for all persons with substance abuse problems - whatever the substance might be - as the most effective social policy route and the most cost-effective method of dealing with health issues.
The thing is, of course, is that all these issues have already been taken into account with various groups lobbying for legalization. What must be countered are the fear campaigns of those who refuse to accept that cannabis has a place within society that is not outside of the law.
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