Apple teams up with Rupert Murdoch to publish iPad-only paper

[jpgray]

Rupert Murdoch creates 'iNewspaper' - with the help of Steve Jobs

Rupert Murdoch, head of the media giant News Corp, and Steve Jobs, the chief executive of Apple, are preparing to unveil a new digital "newspaper" called the Daily at the end of this month, according to reports in the US media.

The collaboration, which has been secretly under development in New York for several months, promises to be the world's first "newspaper" designed exclusively for new tablet-style computers such as Apple's iPad, with a launch planned for early next year.

Intended to combine "a tabloid sensibility with a broadsheet intelligence", the publication represents Murdoch's determination to push the newspaper business beyond the realm of print.

According to reports, there will be no "print edition" or "web edition"; the central innovation, developed with assistance from Apple engineers, will be to dispatch the publication automatically to an iPad or any of the growing number of similar devices.

http://www.guardian.co.uk/technology/2010/nov/21/ipad-newspaper-steve-jobs-rupert-murdoch

[Wickerman]

1. Murdoch and Mac?

Ouch, that's gonna leave a mark.

[jpgray]

2. I wouldn't worry--adversity is the meat on which brand loyalty feeds

For the real fan, true love never tested is never trusted, and nothing builds solidarity like a feeling of persecution, denunciations of fair-weather supporters of the one true product, etc. Heck, we see that here often enough.

(Disclaimer: I have no horse in the Apple wars)

[Vinnie From Indy]

4. Beautiful prose, but this is fucked up

I doubt that real fans of Apple will turn away, but I doubt MANY Apple fans will read Rupert's BS paper.

[jpgray]

5. When we tie our indentity to a product, we imagine its maker shares our ideology

It's a pervasive impulse, and not at all limited to Apple fans. We may like the music, but not what the musician thinks, in other words. We want to believe that if we value some product, the producer must share our values.

For my own part, I remember when I learned Mike Nelson of MST3K fame was right-wing, read the Weekly Standard, etc. I couldn't believe it. He's still hilarious, of course.

[RainDog]

3. fail

if this is successful on a mac - I just may have to switch to pcs.

[jpgray]

6. Both work well enough, it's really just a matter of personal preference

Now has anyone seen my Amiga?