How to Create a Culture of Public Transit: The 'Marci Option'

[marmar]

from The Atlantic:




How to Create a Culture of Public Transit: The 'Marci Option'


An exurban office park in California shows that we don't have to spend long commutes alone in our cars if we don't want to



By Lisa Margonelli
Apr 12 2011, 12:35 PM ET


Today's national average gas price is $3.77 for regular, which means we'll spend about $1.428 billion dollars on gasoline today. But what if we decided not to? Instead of bloviating about drilling our way out of high prices, or coming up with magical green fuels and sparkly green cars, or punishing these alleged speculators in the oil market, we could--as a nation--take our foot off the gas. Think of it as a sort of Shock and Awe at the pump.

The American driver buys about a quarter of the world's oil production and has been willing to put up with higher and higher prices, despite the extraordinary drain on our household and national economies. (In March, we spent more than $42 billion on gasoline. Our gas tanks have become a stimulus program in reverse.) If we significantly reduced our commutes, we'd not only reduce the amount of money we're spending on oil, we might also send a message to the oil market that there are limits to what we'll pay, thus dampening prices.

But conventional wisdom says that Americans will not get out of our cars. Only 4.5 percent of us take public transit because it's too (fill in the blank) inconvenient, expensive, slow, unpredictable, dangerous, or un-American. Another 10 percent or so use carpools, but nearly nine out of 10 of us commute to work in cars, mostly alone. (Outside transit-rich cities like New York, Washington DC, and San Francisco, this number is higher.) The hurdle to change the way Americans commute seems impossibly high, and made of expensive investments in high-speed rail, light rail, and long-term changes in development patterns.

But is that really true? Last week I went to an exurban office park in San Ramon, California where 33 percent of the park's 30,000 workers leave their cars at home. Despite the fact that Bishop Ranch is 37 miles from San Francisco, a dozen miles from the nearest BART rail station, and home to Chevron's corporate offices, its parking lots are surprisingly empty, and it has won many awards for transit. Marci McGuire, the program manager for the Ranch's Transportation center, describes the attitude at the park as "a culture" where it's cool to have a bus pass. "When you do it right, it's like a cult," she says. ...........(more)

The complete piece is at: http://www.theatlantic.com/business/archive/2011/04/how-to-create-a-culture-of-public-transit-the-marci-option/237183/