Serra slides again in poll, seeks TV comeback August 18 2010 , 6:17:00
Brazil's presidential contenders took to the airwaves yesterday with free advertisements in what may be opposition candidate Jose Serra's last chance to reverse a rapid slide in opinion polls. The ruling party's Dilma Rousseff raced to her biggest lead yet on Tuesday as a new poll showed her 16 percentage points ahead of Serra. It was the third poll in less than a week showing her with a decisive lead ahead of the October 3 vote, raising the chances she can avoid a second run-off vote at the end of October. If she wins, she will become Brazil's first woman president.
In a country where print media and Internet have a relatively low penetration, both sides believe the free TV and radio advertising that began yesterday can help them. The TV exposure will introduce Rousseff to the 9% of voters who have still not heard of her and the nearly one-quarter who are not aware she is backed by hugely popular President Luiz Inacio Lula da Silva.
For former Sao Paulo Governor Serra, who sometimes comes across as cold and aloof, the TV campaign is a chance to connect with voters and remind them of his vast executive experience compared to the relatively untested Rousseff. Serra's ads tried to showcase his managerial experience and give the often dour-faced 68 year-old a warmer, common touch. He was repeatedly referred to as "Ze," a common, casual nickname for people called Jose.
Serra steered clear of outright attacks against the Lula administration, saying simply that Brazil could do better in health, education, public security and transportation. Rousseff, Lula's former chief of staff, has benefited from a red-hot economy and the president's enormous popularity to turn a 20 percentage point gap last December into an 8-11 point lead over Serra, who lost to Lula in 2002.
The Vox Populi poll released on Tuesday showed her with 45% support versus Serra's 29%. It is the second of three polls released in the past week, showing her with more than the 50% needed for a first-round victory if abstentions and blank votes are excluded, as they are in the election.
More:
http://www.sabcnews.com/portal/site/SABCNews/menuitem.5c4f8fe7ee929f602ea12ea1674daeb9/?vgnextoid=a6183482a638a210VgnVCM10000077d4ea9bRCRD&vgnextfmt=default&channelPath=World~~~~~Thanks for explaining the structure, requirements of tv advertising. We have gone far beyond anything resembling equitable, honest, democratic campaigning via tv here.
We DO need far more intelligence, and good judgement, like Brazil's.
Sure hoping Dilma Rousseff will be able to stay in front. THANK YOU. :hi:
Recommending.