We all want her to win (and I still think she will) but, truth be told, she has run a terrible campaign. The Globe report below is worth a read.
Amid tight race, Coakley’s campaign goes full-bore
Observers say complacency had set in
By Frank Phillips, Globe Staff | January 16, 2010
After Attorney General Martha Coakley sailed largely unscathed through the Democratic Senate primary, her aides set a course for the general election that fit her status as the perceived front-runner: protect her statewide popularity, and ignore the little-known Republican opponent.
It turned out to be a major miscalculation.
With Democrats around the country now panicked about a neck-and-neck race with Republican Scott Brown, Coakley’s campaign has been forced to tear up that strategy. She has pivoted into attack mode, targeting Brown and his record in TV ads, at events, and in news releases and interviews. She has expanded her presence on the campaign trail. And she has called in national Democrats to bail her out.
“They should have been prepared for this,’’ said Michael Shea, a Democratic media strategist who worked for Representative Michael Capuano, whom Coakley beat in the primary. “You don’t let someone creep up on you like he has.’’
So what happened?
Insiders in the Coakley campaign - none of whom would agree to talk strategy on the record - say they were convinced that Brown faced too many hurdles to be a viable challenger in the race to replace Edward M. Kennedy. His political profile signaled no threat. They felt he was too conservative for Massachusetts, and that his legislative career had been unremarkable.
Some in Coakley’s inner circle say it was mere complacency. One adviser said the early strategy also fit Coakley’s personality - she is not a natural campaigner, she does not like to grandstand, and she is averse to stirring up controversy. The campaign’s approach in the immediate post-primary days was to focus on Coakley’s strengths - broad statewide recognition and high favorable ratings among voters - and ride the momentum off her landslide victory in the four-way primary race.
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http://www.boston.com/news/local/massachusetts/articles/2010/01/16/amid_tight_race_coakleys_campaign_goes_full_bore/