President Obama challenged wavering members of his own party on Monday not to give in to their political fears about supporting health care legislation, asserting that the urgency of getting a bill through Congress should trump any concern about the consequences for Democrats in November. In a high-octane appearance that harked back to his “Yes we Can” campaign days, Mr. Obama jettisoned the professorial demeanor that has cloaked many of his public pronouncements on the issue, instead making an emotional pitch for public support as he tries to push the legislation through a final series of votes in Congress in the next several weeks.
Appearing before 1,800 students and other members of the public at Arcadia University just outside of Philadelphia, Mr. Obama cast himself almost as an outsider in Washington, expressing disdain for “the sport of politics” and saying the time for endless debates is over.
“Let me remind everybody: those of us in public office were not sent to Washington to do what’s easy,” Mr. Obama said. “At this moment, we are being called upon to fulfill our duty to the citizens of this nation and to future generations.”
His immediate target was the health insurance industry. Citing big rate increases — 40 percent, 60 percent, even 100 percent — for buyers of individual insurance policies in some states, he sought to focus attention on provisions in the legislation that he said would protect consumers from the worst excesses of insurers, give people more choice among insurance policies, insure most people who do not have health coverage and put downward pressure on health care costs.
Boiling his proposal down to a few sentences, Mr. Obama asked: “How many people would like a proposal that holds insurance companies more accountable? How many people would like to give Americans the same insurance choices that members of Congress get? And how many would like a proposal that brings down costs for everyone? That’s our proposal.”
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http://www.nytimes.com/2010/03/09/health/policy/09health.html?hpWell, at least he's getting the messaging right- though it's always better for Democrats to have good messaging flow from good policy, to decide what you think will work best and then to figure out how to talk about it so that what you are saying is compelling to the average voter.