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Castle, Tea Party Re-Up Ad Buys In DE

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WI_DEM Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Sep-08-10 11:00 AM
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Castle, Tea Party Re-Up Ad Buys In DE
Rep. Mike Castle (R-DE) and the Tea Party Express purchased more air time last night for what's shaping up to be a nasty run up to next Tuesday's primary.

Castle bought another 1,000 gross ratings points in the Salisbury, MD, market, which covers southern DE, according to a Dem source who monitors ad buying. That cost him $75K.

The Tea Party Express, which is doing the bidding of Christine O'Donnell (R), purchased 427 gross ratings points on cable only in the Salisbury market. That cost them $32K.

Both ad buys start today and run through primary day next Tuesday.

The ad buy brings Castle's total spent on the air in the primary to about $250K. Hotline On Call reported last week that Castle purchased about $180K of air time.

Castle went on the air on Tuesday with a negative TV ad, targeting O'Donnell for tax issues and defaulting on her mortgage.

http://hotlineblog.nationaljournal.com/
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