a President's coat-tails the more his party gets thumped according to Nate Silver.
I think if Obama had not folded his organizing group into the DNC/DLC and had allowed it to keep organizing (including holding his and the congressional democrat's feet to the fire to stay true to their rhetoric), we would be in much better shape today
That being said I think his administration has to be out-front and center selling their achievements and their proposals and not allow the repukes to define them. Look what happened with health insurance reform -- went from a majority totally for it -- even a public option -- to a negative with people terrified of death panels, etc. Even now I'd like every american to be sent a brochure informing them of the common sense insurance reforms that the health care bill actually contains! Or even now go BIG with commercials exposing the other side's lies about health reform. And don't be afraid to call them lies and distortions.
They should also take Moore's advice and get Hollywood professionals to frame their messages.
AND ABOVE ALL ELSE -- LISTEN TO GEORGE LAKOFF! HIRE HIM TO TEACH DEMOCRATS HOW TO FRAME AND DELIVER THEIR MESSAGE!
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http://fivethirtyeight.blogs.nytimes.com/2010/11/04/enthusiasm-gap-was-largest-in-presidential-swing-states/#more-3305 November 4, 2010, 4:50 PM
‘Enthusiasm Gap’ Was Largest in Presidential Swing States
By NATE SILVER
There are various ways to measure the “enthusiasm gap” that was manifest on Tuesday night. For example, exit polls suggested that an equal number people identifying as Democrats and Republicans turned out on Tuesday night. By contrast, Democrats led by 7 points on this measure in 2008.
Polls of registered voters, meanwhile — although there are differences from firm to firm — had generally given Democrats about a 5-point edge in party identification over the past several months, rather than showing the electorate evenly divided, as it was among actual voters.
That would point toward an enthusiasm gap – which compares party affiliation to actual turnout – of 5-7 points, which is exactly what the consensus of pollsters thought it would be. (The Gallup poll, whose traditional likely voter model pointed toward an enthusiasm gap in the double digits, indeed proved to be an outlier.)
Another way to measure the enthusiasm gap is to compare the actual presidential vote in 2008 to the presidential candidate for whom Tuesday’s voters claimed they had voted, according to exit polls. Nationally, for instance, Tuesday night’s voters told exit pollsters that they had split their vote 45-45 between Barack Obama and John McCain (some said they had voted for a third-party candidate or had not voted at all.) Since Mr. Obama won the election by about 7 points nationally in 2008, this would again point toward an enthusiasm gap in the 5-7 point range that we have been describing.
This measure of the enthusiasm gap, however, varied quite significantly from state to state. And there is something very interesting about the states where it was larger.
Exit polls were conducted in 26 states (mostly, where there were competitive Senate contests). The largest enthusiasm gap came in New Hampshire. There, Tuesday night’s voters claimed to have voted for John McCain by a 4-point margin, when in fact Barack Obama won the state by 10 points. That’s a 14-point enthusiasm gap.
The next largest enthusiasm gap came in Indiana; the electorate there shifted from having favored Mr. Obama by 1 point in 2008 to Mr. McCain by 10 points: an 11-point gap.
The enthusiasm gap was 10 points in Nevada, and 9 points in Iowa. It was 8 points in Ohio, Wisconsin, Missouri and Illinois.
What do these states have in common? Other than Illinois, which is Mr. Obama’s home state, all the others were key presidential swing states in 2008. In fact, there is nearly a one-to-one correspondence between 2008 swing states (which are shaded in the chart below) and those where the enthusiasm gap was largest:
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