This is just sad. But I guess inevitable and unfortunately indelible as well. It is not simply about Advertising dollars its about party building: Targeting and registering new voters and obviously GOTV efforts.
The White House is bracing for an onslaught of $500 million or more in spending by outside Republican groups opposed to President Barack Obama's 2012 re-election, prompting Obama advisers to give the green light to big Democratic donors to set up similar outside groups to counter the GOP’s effort.
That posture marks a significant shift by a White House that had discouraged outside players in the political arena in 2008.
"There's no doubt they were just warming up and will be coming after us next," David Axelrod, a senior Obama adviser, told POLITICO in an interview. "If they spent $200 million on Senate races, they are capable of adding a half-billion to a billion in a race for control of the presidency."
To counter the anticipated wave of attacks, Axelrod said the White House is ramping up its campaign fundraising goals by equal amounts.
And, when asked three times, Axelrod refused to wave off — and seemed to expect — a similar, well-funded campaign by wealthy Democratic donors and the party's activist allies in labor and the environmental communities in the 2012 campaigns for the White House and Congress.
"Our strong preference is for a campaign finance system that is transparent and open and in which the American people can see what's going on," said Axelrod. "But I am sure the physics of this is that there will be people offended by this and they will be inspired to get involved."
Translation for Democratic groups: We know you are coming, but please disclose your donors.
Read more:
http://www.politico.com/news/stories/1110/44868.html#ixzz14nSDZ8qw