Steve Benen: Real follow through to 'pass this bill'

[flpoljunkie]

September 23, 2011

Real follow through to ‘pass this bill’

Ben Smith notes today, “In a world of fake ad buys and web videos, it’s often hard to figure out which messages the parties are selling blog readers, and which they’re pushing to the mass public.”

Quite right. Parties, PACs, and interest groups will often unveil a new “ad” that they never really intend to air anywhere, hoping to get some free airtime out of it. But when it comes to the push on the American Jobs Act, Democratic efforts aren’t just for show.

The Democratic National Committee unveiled its “14 months” ad last week, and the party is apparently investing about $3.5 million to air the spot in Colorado, Florida, North Carolina, and Iowa. That’s a fairly serious buy. Today, the DNC is following up with this new spot, which will air in the same states, as well as Nevada, New Hampshire, Virginia, and D.C.

It’s not a bad ad, but the larger point, at least to me, is that the DNC is going all in. If there’s going to be any progress on economic policymaking at all, President Obama’s speech to Congress two weeks ago had to be the first step of many, and the party apparatus appears to understand that. In ways that have exceeded my expectations, leading Dems have been fully engaged in making as aggressive a push as possible, as part of a sustained effort.

New DNC ad: http://www.youtube.com/watch?v=UmQuGW5_7To&feature=player_embedded

http://www.washingtonmonthly.com/political-animal/2011_09/real_follow_through_to_pass_th032400.php

[flpoljunkie]

1. '14 months' is running here in central Florida. Have seen it before and during evening news shows.

Good for the DNC led by our Florida Congress woman Debbie Wasserman Schultz!

It's a tv ad that is definitely worth supporting with our contributions.

[Tarheel_Dem]

2. K & R

[Raine1967]

3. I've seen it in our market as well --

and the fact that I have noticed this one says a lot. I'm in DC. I can't even begin to tell you the amount of garbage ads I see.

This is a good ad -- clear and concise. Nice to see them going all in.