I doubt this is news to any of us, but it is refreshing when the media norm is to ignore quantity (and vileness) and speak of both sides doing it - as if it were equal. They do try - semi successfully to explain why this has been mostly a republican tool.
http://www.washingtonpost.com/lifestyle/style/when-it-comes-to-e-mailed-political-rumors-conservatives-beat-liberals/2011/11/17/gIQAyycZWN_story.htmlI would like to think maybe we do want to facilitate passing lies. (Note that looking for one on Bush, they come up with what obviously was a joke, that there is no French word for entrepreneur. ) Where the article is completely weak is how to fight them. There solution - the same one Obama and Kerry argued for is lots of truth. That has to be the major part of the solution, but as far too many people still question where Obama was born - when a birth certificate is the most basic documentation - shows that some can not be reached.
I can't think of what could work. There was a point when the media had a role where there disapproval of something as untoward carried a price. (ie even 4 years earlier, Kerry putting his records on line and the SBVT having not a shred of proof would have led to the media shaming any mainstream person who gave them credence. It was funny that the RW were asking why the women who were harassed by Cain took so long to go public, but didn't question why the SBVT, troubled by Kerry's protesting, would not have come forward then if there was anything wrong- they had to know the WH would love them forever.)