OWS is a new wave of protest, a direct and significant challenge to the elite who are unaccustomed to such confrontation. Perhaps the single biggest factor that helped lead to the Occupy movement’s success in capturing the media and public’s attention has been its creativity. Novel protest strategies have served as OWS’s foundation since its first days. The very idea of occupying, and sleeping in, a park twenty-four hours a day was new and exciting.
Up until Occupy, most protests had become exercises in futility. Protesters would show up with their sad, limp carboard signs, march around for a little while—maybe press would show up, but most likely not—and then everyone would go home. Hardly effective stuff.
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http://www.alternet.org/occupywallst/153215/ows_and_the_power_of_creative_protest/