Guerilla Action NAILS NYC’s David Koch Theater During Red Carpet Event
Guerilla Action NAILS NYC’s David Koch Theater During Red Carpet Event
May 12, 2011 | In: Resources
(DETAILS DEVELOPING – WILL HAVE MORE THROUGHOUT THE DAY)
Last night the David H. Koch Theater at Lincoln Center in New York City went through a process of identity correction.
1,000 people gathered to launch Koch Brothers Exposed — a new project of Brave New Foundation and The Other 98% — by projecting a short film about the billionaire Koch Brothers onto the front of the Kochs’ own building. Simultaneously, a small team of pranksters placed the giant sticker pictured above on the front of the theater. The boisterous crowd featured a live marching band, free popcorn, and – most importantly – the truth about the Koch Brothers.
At the front of the building the crowds swelled to close to 1,000 and there were more projections coming from a hotel across the street and covering much of the front of the building.
http://other98.com/david-koch-theater-rebranding/