Trojan: US Market Size For Vibrators $1 Billon, Twice The Condom Market Size

[FLPanhandle]

http://blogs.forbes.com/oliverchiang/2011/01/07/trojan-us-market-size-for-vibrators-1-billon-twice-the-condom-market-size/?boxes=Homepagechannels

At CES, well-known condom-maker Trojan is falling for the age-old cliche: size matters. In this case, market size.

The company estimates the market for vibrators in the US to be $1 billion, while the market for condoms is only around $450 million. Trojan wants a piece of that vibrator pie. So, wait a moment, what does this have to do with the Consumer Electronics Show? Trojan has just announced its new technology, the third vibrator model in a series of vibrators that was first introduced last year.

The Trojan Vibrating Twister is so named because its handle can be twisted into four different positions. The vibrator also features multiple speeds. The technology’s nothing new, but what Trojan is doing is bringing a higher level of quality and some small innovations to a highly fragmented category of products. Each new vibrator model goes through extensive R&D. There are 100 checkpoints to get past before Trojan puts its stamp of approval on a vibrator. And the company’s R&D team includes researchers who came from NASA or hold advanced degrees in polymer chemistry.



Damn, I feel obsolete.

[MineralMan]

1. The stock market is all abuzz about this, I suppose...

:hide:

[Swede]

2. But they're up against some stiff competition.

:shrug:

[MineralMan]

6. Ka-boom-shhh!

[Parche]

12. You posted this on the sperm of the moment?

:shrug::hi:

[The Doctor.]

30. Yes, but even that is coming to a peak.

[The Doctor.]

31. I hear the newest model is a hybrid...

You can run 'em on a battery, Or gas 'em up.

[panader0]

3. "vibrator pie"??

[Name removed]

13. Deleted message

Message removed by moderator. Click here to review the message board rules.

[flvegan]

4. "Each new vibrator model goes through extensive R&D."

I hear the female workers in this sector rate their job satisfaction quite highly.

[FLPanhandle]

8. LOL

:rofl:

[Parche]

11. They all work in the city of Midlothian, Vagina

:rofl::woohoo:

[Manifestor_of_Light]

25. Or Intercourse,, Pennsylvania.

[sadbear]

5. I see that they're now advertising them on tv

How to explain that one to the children? :shrug:

[ProdigalJunkMail]

10. you mean the 'Shake Weight'???

oh wait...that's not a vibrator, it is a 'training' device.

sP

[FLPanhandle]

19. YouTube ad

http://www.youtube.com/watch?v=N7oMY6sC7wQ

I guess you could spin it as a hair product to the kids.

[cutlassmama]

7. Maybe they will be hiring for R&D jobs.

[mmonk]

9. Abstinence education.

The by-product product.

[EstimatedProphet]

14. "Vibrator pie" is my word of the day now.

[slackmaster]

15. As reliable as condoms are, vibrators are surely more effective at birth control

:nuke:

[BlueIris]

26. And "bad relationship" control. nt

[guitar man]

16. Vibrator manufacturers respond to market vacuum

manufacturers of feminine pleasure devices respond to market vacuum in the rest of the country because all the old dildos just moved to Washington DC :D

[Initech]

17. Why do I suddenly have the Beach Boys' "Good Vibrations" playing in my head?

[JBoy]

18. The US could be a world leader in vibrator technology. Time for some Stimulus Spending!

[T Wolf]

20. Two threads down from the Ms. Bono thread makes me think women don't really need men

for anything.

[BlueIris]

27. Wow, you think?

You didn't really think women were supposed to "need" men, did you? Jesus.

[muriel_volestrangler]

21. Vibrators twice the size of condoms

That's market demand for you ...

[comtec]

22. Oddly... I find the responses here sexist...

I'll have you know that the gay community is a VERY LARGE market!

My boyfriend has... um... >.>
well you get the idea.

Why is the assumption that only WOMEN buy these things?
OK so my ex wife has a collection that would make some people blush (most i bought for/with her)
and mine own is staring up...

But the idea that only women buy vibrators is really sexist!
They simply happen to be the traditional market.

But guys, it's important for US to know how to use these things as well.
A toy friendly man is a desirable man (and lets be honest, when the plumbing starts to fail, it's a god send!!!)

[Monk06]

23. Well the problem with a real dick is that it usually has a prick attached to it

:hide:

[MilesColtrane]

24. Rec for use of the term, "vibrator pie".

[Sabriel]

28. Great, now the bottom drawer of my dresser is obsolete

First, they obsoleted my computer, and I said nothing, for I only did word processing. Then they obsoleted my cell phone, and I said nothing, for I made few calls. Then they obsoleted my pink Rabbit Vibrator, and I said, "Log on to Good Vibrations and order one of those new Trojan Twisters!"

[FLPanhandle]

29. Who knew obsolescence was so much fun?

:)

[femrap]

32. Once those shower massages were

manufactured, men became obsolete. Plus you dudes start too many wars and can't handle $$$$.

[Generic Brad]

33. The very thought of this leaves me trembling

Th-th-th-that's all, folks.