As America’s Middle Class Shrinks, P&G Adopts “Hourglass” Strategy

[ShockediSay]

Source: The Ticker (Wall Street)

Among other companies, Procter & Gamble is adopting an "hourglass" marketing strategy, with products aimed at high- and low-end consumers, but not much in the middle.

In a marked shift from P&G's historic focus on middle-class households, "the world's largest maker of consumer products is now betting that the squeeze on middle America will be long lasting," The WSJ reports.

Read more: http://finance.yahoo.com/blogs/daily-ticker/america-middle-class-shrinks-p-g-adopts-hourglass-145429009.html;_ylt=AqcNJZoVdsxyOQJjNvaUw4C7YWsA;_ylu=X3oDMTFjYmw3MXQ0BHBvcwM1BHNlYwNGUERhaWx5VGlja2VyQmxvZwRzbGsDYXNhbWVyaWNhc21p

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Everybody knows that the dice are loaded
Everybody rolls with their fingers crossed
Everybody knows the war is over
Everybody knows the good guys lost
Everybody knows the fight is fixed
The poor stay poor
The rich get rich
That’s how it goes
Everybody knows

Leonard Cohen

[ixion]

1. And so it begins

the so-called 'middle class' consumer is a goner.

[Newest Reality]

2. The times remind me of this:

THE VULTURES FLY HIGH Lyrics
Artist(Band):The Renaissance

While in the streets of all our fears
They reign supreme as orders go
They are the last to have their say
And last to know it doesn't matter how you try
It doesn't matter what you say
They always watch with hollow eyes
To put you down they always find a way to criticise

Chorus I:

The vultures fly high
They circle over us all
The vultures fly high
I'll take your hand if you fall

All those who sheltered in their smile
Are scattered here from yesterday
And if the weak are left behind
They have to pay and though you haven't much to give
You know they take it, yours and mine
Sometimes it looks as though we lose
But then in time the finger points at them
The next in line

[OHdem10]

3. When a P&G adopts this strategy----it only confirms we are

in depression conditions and we are going to be this
way for a long long long time.

They are admitting at least to themselves, this is
a globalization problem creating structural problems
here. Joblessness is here to stay so they are making
the best of a bad situation.

[Safetykitten]

4. Nothing to see here folks, move along. We are doing just fine.

[leveymg]

5. There are no jobless inside the bubble. Why worry?

[buckrogers1965]

6. Once the last job is gone

and all the job benefits run out, the "official" unemployment rate will drop down to 3%.

Then we can pretend that everything is normal again, and that the only reason that people don't work is because they are lazy.

[durablend]

7. Yea...AS IF...

Like P&G is going to market to people with no money.

PUH-LEEZ

[Supersedeas]

8. Madison Avenue is embracing the disappearance of the middle class