(postal service) APWU Launches Phase 2 Of Television Ad Campaign

[nadinbrzezinski]

The APWU has launched Phase 2 of its television ad campaign, in conjunction with the National Association of Letter Carriers and the National Postal Mail Handlers Union, APWU President Cliff Guffey announced. Spots will air on CNN, MSNBC, and FOX News. The ad will run for approximately two months.


APWU Televison Ad
(Click on image to watch.)
This APWU TV ad will air on CNN, MSNBC and Fox.

The ad is designed to explain – in just 30 seconds – the true cause of the Postal Service’s financial crisis.“The Postal Service has been recording financial losses, but not for the reasons you might think,” the ad says. It quickly identifies the problem – a 2006 law that imposes a $5 billion annual burden on the Postal Service that no other agency or company bears. At the same time, the Postal Service is forced to overpay billions more into federal accounts, it says.

The ad concludes with a simple message, “Congress created this problem, and Congress can fix it.”

“The USPS’s difficulties have gotten the attention of legislators and the news media,” Guffey said. “But, unfortunately, the cause of the problem is frequently misunderstood. It is crucial that we tell the real story.”

http://www.apwu.org/news/nsb/2011/nsb21-110916-AdCampaign2.htm

[DrunkenBoat]

1. good for them. i hope it works.