New York Fed to monitor Facebook and Twitter
The Federal Reserve Bank of New York wants to see what's being said about it on social networks. But critics say it wants to keep tabs on them.
In a move that illustrates its sensitivity to public perception, the Fed bank is seeking bids from companies to help monitor what's being said about it on social media such as Facebook and Twitter.
The bank said in its bid request that it wants to "continuously monitor conversations" and "identify and reach out to key bloggers and influencers.""The New York Fed is committed to improving its communications and engagement with the public in order to enhance and improve the public's understanding of its activities and the role it plays in supporting the U.S. economy," a Fed spokesman said in a statement. "To do that effectively, the New York Fed is interested in getting a better sense of the relevant concerns and discussions that are taking place in the public domain."
Word of the move has exploded in the blogosphere — and if the Fed were monitoring social media currently it would find, not surprisingly, that the commentary has been less than flattering. Much of it, in fact, is of the Big Brother variety."What they really want to do is to gather information on everyone that views the Federal Reserve negatively," wrote the Economic Collapse blog. "It is unclear how they plan to use this information once they have it, but considering how many alternative media sources have been shut down lately, this is obviously a very troubling sign."
http://www.latimes.com/business/la-fi-fed-facebook-20110929,0,6886936.story