http://www.esquire.com/features/roger-ailes-0211January 18, 2011, 11:05 AM
Why Does Roger Ailes Hate America?An exclusive and unbiased investigation into the highly paid operative of a foreign-born tycoon, a man who reengineered political and media culture and fomented a revolt that threatens the very stability of our countryBy Tom Junod
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Wait. You didn't know that it was Roger Ailes who gave us Richard Nixon? Well, he did. And, more important, Richard Nixon gave America Roger Ailes. Put it this way: When Richard Nixon met Roger Ailes in 1967, Nixon was still the sweaty, shifty-eyed, self-pitying, petulant, paranoid perpetual candidate whom Americans instinctively mistrusted. And Roger Ailes was still the prodigy who'd started with The Mike Douglas Show — the first nationally syndicated daytime television talk show — when he was right out of Ohio University and was executive producer by the time he was twenty-five. Roger Ailes was still a card-carrying member of the notoriously liberal entertainment industry, still a guy who liked to go to clubs and listen to "folksingers" such as José Feliciano and Buffy Sainte-Marie and then put them on television, so American housewives could have their consciousness raised and realize that they hated their husbands. And it was as entertainment that Roger Ailes booked Richard Nixon on The Mike Douglas Show, along with "Little Egypt," a burlesque star who raised more than consciousnesses ... and who made American husbands realize that they hated their wives. Well, as Mr. Ailes tells it, even admitted pornographers have some scruples, so instead of making Richard Nixon wait in the same greenroom as Little Egypt, he asked the candidate back to his office. "It's a shame a man has to use gimmicks like this to get elected," Mr. Nixon is supposed to have remarked to Mr. Ailes. "Television is not a gimmick, and if you think it is, you'll lose again," Mr. Ailes is supposed to have remarked to Mr. Nixon. And there the modern conservative movement — not the ideological entity but the telegenic one — was born.
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Pretty astute for a professor. Indeed, it might be the most astute thing Esquire's ever heard on the subject of Mr. Ailes, because it explains why he drives his opponents absolutely nuts. The pundits, the professors, the professional journalists, the left-wingers, the tree huggers, the liberal blogosphere, President Obama — they all keep trying to catch him on violations of rules that they follow and he doesn't. "Frankly, Roger doesn't give a shit," says an associate. "He just doesn't have the governor that other media executives have. He does things they would never do, says things they would never say."
And recently Roger Ailes gave us a demonstration of precisely what the associate — and Professor Wald — might mean.
It was Veteran's Day, and he was watching TV in his office on the second floor of the News Corp. building in New York City. He does a lot of that. Yes, that's right: Roger Ailes likes to watch. He watches TV, he studies TV, mostly with the sound off, so that he can observe one of the rules he does follow — if someone's doing something to make you turn the sound on, then they're doing something interesting. On a wall in his office, there are screens broadcasting Fox News and Fox Business Network, as well as CNN, HLN, MSNBC, and CNBC. He watches them all, from the corner of his eye, and if you give him three seconds, he'll give you the world ... a world of criticism for each one, including his own. That's because he knows how to follow his own eye — show Roger Ailes a television screen, he'll tell you what works, what doesn't, and how to make it better. "I tell my people that if they want to be artists of television, the screen is their canvas, but they have to repaint it every three seconds." Then he said: "Look at all those screens. Where does your eye go?"
You really want to know the truth, Mr. Ailes?
We don't know about you, but Esquire's eye goes to the screen featuring your creamy redhead, Jenna Lee.
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So that's the question we'd like to ask you now.
You have asked Esquire to be sympathetic to your situation. You have asked for fairness. And yet you must have heard these same kinds of requests many times in your life; you must have heard these same pleas, so you, in your heart of hearts, must already know the answer to the question that only Esquire dares to ask:
What would Roger do?MORE