Here's why even that may not work--and it's probably only the beginning, too.
News Corp eyes cash bid for Penguin: paper
(Reuters) - Rupert Murdoch's News Corp has indicated it will make a "substantial cash offer" for media conglomerate Pearson's Penguin Group, joining the race for the book publisher, the Sunday Times reported.
In an unsourced report, the paper said the bid could total around 1 billion pounds ($1.6 billion) and could scupper plans to tie Penguin with Random House, owned by Germany's Bertelsmann.**
News Corp owns book publisher HarperCollins.The paper said HarperCollins and Penguin together would have a market share of 20 percent, while a tie-up of Penguin with Random House would control nearly 30 percent of English-language book sales.Pearson confirmed on Thursday that it was in talks with Bertelsmann, Europe's biggest media group, but said the two had yet to agree a deal.