Starbucks to use cups for "fiscal cliff" message to lawmakers
By Lisa Baertlein
Wed Dec 26, 2012 11:51am EST
(Reuters) - Starbucks Corp (SBUX.O) will use its ubiquitous coffee cups to tell U.S. lawmakers to come up with a deal to avoid going over the "fiscal cliff" of automatic tax hikes and government spending cuts.
Chief Executive Howard Schultz is urging workers in Starbucks' roughly 120 Washington-area shops to write "come together" on customers' cups on Thursday and Friday, as President Barack Obama and lawmakers return to work and attempt to revive fiscal cliff negotiations that collapsed before the Christmas holiday.
Whether members of Congress actually drink in the message is another matter. While the concentration of Starbucks cafes is high in the vicinity of the White House, it's relatively low near the U.S. Capitol. Members of the House and Senate enjoy private dining facilities and many of their offices have coffee machines.
Starbucks' cup campaign aims to send a message to sharply divided politicians and serve as a rallying cry for the public in the days leading up to the January 1 deadline to avert harsh across-the-board government spending reductions and tax increases that could send the United States back into recession.
http://www.reuters.com/article/2012/12/26/us-starbucks-fiscalcliff-idUSBRE8BP06U20121226Hey, Starbucks, cup this.
Now, why did Shultz go and make me say that?
"We're paying attention, we're greatly disappointed in what's going on and we deserve better," Schultz told Reuters in a telephone interview.