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Edited on Sat Jan-22-11 04:15 PM by calimary
Really. Watch for it. Watch for the cues. Watch what she wears, how she's had her hair done, how much accessorizing? What color is her outfit - feminine pastels and bright colors or more darker, sober, more business-like attire? Where's she sitting/standing? In front of what kind of backdrop? Will it be speechifying at an important-looking podium or a fireside chat type thing that evokes one of the positive memories of FDR - hey THAT'd be a way to reach out to the center, subliminally. Not EVERYBODY hates FDR, only the I-hate-gummnt loonies in the wrong-wing. Watch for the cues. They'll tell you more than her mouth will. HOW IS SHE HELPING YOU TO SEE HER IN THE OVAL OFFICE?
And don't forget - there were pundits aplenty who caught that with sarah palin's shameless, stupid-ass, poor-widdle-me "address" to America in response to Tucson. There was the all-American obligatory American flag symbology visible over her shoulder to one side. There was the attire - blazer (albeit with little pleats on the shoulders - not man-tailored) for more credibility, she changed her hair to appear more business-like and professional and less cutesy/girlie. Not too much on the accessories. She created a scenario that she hoped made her APPEAR presidential-ish. Until she opened her yap. There were all kinds of little image signals she packed in there, or her media advisors/strategists put in there. Setting her up in the viewers' minds. Visual signals and cues. Most of America processes information VISUALLY.
I love repeating the Lesley Stahl story about something she did on "60 Minutes" during the reagan era. I heard her speak about this once, a few years after the fact, and she was still incredulous about it.
Her report was all about how reaganomics was starting to screw over much of the country, have-mores versus have-nots, etc. Her script which she voiced over B-roll was all about this. HOWEVER, the B-roll itself was all photos of a smiling, amiable, and eminently presidential-looking reagan - waving to the crowd atop the stairway to Air Force One, striding confidently and smilingly across the White House grounds to board Marine One, speaking forcefully and confidently and oh-so-photogenically from a podium with the presidential seal on it, smiling and shaking hands with people, waving to crowds from stages around which flashbulbs were popping all over the place, that sort of thing.
VISUALS. Quite WONDERFUL visuals. The report was LOADED with them. Wall-to-wall. That's all they had, anyway, since the reagan team managed his televised image SO carefully and ruthlessly and deftly. ALL image. ALL ON THE SURFACE, ONLY.
And I think it was David Gergen or Michael Deaver or one of reagan's media advisers who called Stahl up after the report aired, and thanked her for it. He thought it was GREAT! "Fabulous coverage - thanks so much, sincerely! Great job, Lesley! Really liked it!" She was stunned. "Did you watch the report? How could you think this? My report was highly critical. How could you possibly have liked it?" Answer: It LOOKED great. And that was ALL THAT MATTERED. He explained that nobody really listens or pays that much attention to the voice-over that was running with those great pictures. Nobody likely heard a word of it. None of it soaked in a single millimeter. It's what they SAW that counted. They were all watching and keying in, subconsciously, to those positive, benign, uplifting, happy-happy-joy-joy, red-white-&-blue, God-Bless-America VISUALS. And THAT WAS THE MESSAGE THAT ACTUALLY GOT THROUGH. And that was the point that got made, and that was what sank in to the American mindset.
This made me think of the sparring class I attended when I was still studying karate. I wound up getting a lot more out of that karate study than I realized and only some of it about physical conditioning. I was partnered with a guy who was clearly better than me and more enthusiastic about the very IDEA of sparring than I was. I preferred the forms and the technique and the athleticism - hated the hand-to-hand combat part. And this guy started engaging with me and was really keeping me busy. And at one point I noted in my peripheral vision that he stretched out his right arm to the side and fluttered his hand wildly. I thought it was some little "watch the birdie" tactic to get me to look away, so I didn't. I stayed focused on his solar plexus (where we were taught to, focus on the center, the target, and STAY GLUED there). And I got him good! It was a distraction tactic. He was trying to get me to focus away from what I needed to pay attention to. It didn't work, and I nailed him while he was busy trying to distract me.
You HAVE to know what they're trying to do to you, to knock you off your game. And you HAVE to know when they're trying to distract or snowjob you, or manage YOUR perception, so you can resist it better.
WHEN are we gonna learn this? WHEN are our guys really gonna learn this, and put it to practice? WHEN, Dear God?
Perception Management is EVERYTHING.
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