That's the point; it's not a commercial operation. The UK Foreign Office used to pay the running costs of the BBC World Service, regarding it as a form of diplomacy - make the UK look like an honest source of information, and it improves the country's standing in the world. But the new Tory government decided that wasn't worth it, so told the BBC it must fund the World Service out of the TV licence fee (£145.50 per household, with discounts or free for older people). Since the licence payers get no personal use of most of the World Service (the foreign language services can only be picked up by short wave), you can expect the less used languages to continue dropping out from now, and also regional services. There's pressure on the BBC to cut costs wherever it can (it's
cutting parts of its website, for instance), and it's hard to justify a flat tax on Britons for something they never hear.
An alternative would be for the World Service to start running adverts, I suppose. But marketing to rare languages, or in multi-country regions with fragmented markets, may not be easy. You'd need sales staff in the countries concerned. You can do it with broadcasts to large markets (eg the USA, or India, perhaps), but I can't see it working with Albania.