Taco Bell fights back on beef lawsuit with ad campaign

[The Straight Story]

Taco Bell fights back on beef lawsuit with ad campaign


Taco Bell is launching an advertising campaign to fight back against a lawsuit that claims its meat filling isn't beef.

The fast-food chain is running full-page print advertisements in several national major papers and online ads Friday to "set the record straight," it says.

The ads say, in huge letters, "Thank you for suing us. Here's the truth about our seasoned beef." They go on to outline the meat's ingredients.

The class-action lawsuit was filed late last week. It claims the chain falsely advertised its product, which it labels "seasoned beef."

The suit alleges that the company actually uses a meat mixture with binders and extenders that don't meet requirements to be called beef.

http://www.news10.net/news/story.aspx?storyid=120124&catid=2

[PBS Poll-435]

1. Anyone that eats Taco Bell's "seasoned beef"

And actually thought that it was real meat...


:rofl:

[SoCalDem]

3. exactly.. "filler" has been used for ages...

My grandmother used to "mill" oatmeal & add it to ground meat.

[jdlh8894]

4. "Eggs"actly!

The oats soak up the juices(fat) so that nothing is wasted and all the flavor stays.

[CBGLuthier]

2. They claim they use oats as a seasoning.

I know whenever I used to add oats to meat it wasn't about seasoning. It was about turning a pound of meat into a two pound meatloaf.

[Capitalocracy]

5. If they just used the filler and eliminated the beef altogether

I might eat there.

[MilesColtrane]

6. "meat's ingredients"

Yeah, that's your problem right there.

The ingredient of meat is meat.

[Erose999]

7. They still used the 5% "other ingredients" to hide the rest of whats in it. Furthermore,

could their use of the non-descriptive "oats" be stretched to some kind of gluten or other TVP?

Not that I'm really complaining. Taco-Bell is far from the worst offender when it comes to using extenders in their meat products. I've had Morning$tar "Farms" products that tasted less like soy than the hamburgers at some chain restaurants.

[damntexdem]

8. Saw it this morning in the NYT.

I suspect that there's not really much there, and that the real issue of excess salt and unnecessary amounts of fat will continue to be ignored.

[Javaman]

9. Secret meeting in Taco Bell headquarters...

Important guy #1: Mmm, this is bad.

IG#2: Well, we've had problems before...

IG #3: Not like this. Only 35% of the "beef" is real? Even I didn't know that.

IG #3 Cautiously eyes his Taco Bell Taco lunch sitting in front of him.

IG #1: Okay, ideas, people, I need ideas?

IG #2: Well, we could say that at least the 35% that is in the "beef" is real...

IG #3: Or we could say, thank you for suing us than go on and blather on with details, charts and disinformation to give the Taco Bell consumers the feeling that they are being informed...

IG #1: Let's go with that. The "dazzle them with Bullshit" tactic. Never fails. In the mean time...

IG #2: We sue.

IG #1: Exactly. Tie them up for years until the story vanishes from the headlines and we quietly settle out of court with a non-disclosure agreement. They'll claim a victory. One that no one who matters will give a damn about and we continue with a new campaign. Something about how we now use organic beef. Thumbs in the eye come in many forms.

IG #2 eyes the same Taco Bell Taco that IG #3 seems to be avoiding...

IG #2: Gonna eat that?

[KamaAina]

10. Beef. It's 36 percent of what's for dinner.

:P

[PBS Poll-435]

12. Thank You

Awesome response!


:rofl:

[MineralMan]

11. I make a mean beef stew.

How much of that stew do you suppose is beef?

I'm more concerned with the quality and safety of the other ingredients in Taco Bell's "seasoned beef" than I am with the percentage of beef it it. I eat Taco Bell tacos sometimes. They're OK with me, don't upset my stomach, and seem good enough for a quick snack.

If they called it "Seasoned Beefy Filling" I'd still eat it. I don't care.