Netflix kills plan to split off DVD rentals

[NV Whino]

NEW YORK - Netflix Inc. is abandoning its widely panned decision to separate its DVD-by-mail and Internet streaming services because it would make them more difficult to use.
Subscribers will be able to use both services under one account and one password, CEO Reed Hastings said Monday in a blog post.

Investors saw the reversal as an Oscar-worthy move, sending the stock up $8.63, or 7.4 percent, to $125.84 in morning trading after rising as high as $128.50.

Even with Monday's premarket bounce, Netflix's shares have been savaged by the price change and the "Qwikster" initiative. They've lost more than half their value since July.


Read more: http://www.newsnet5.com/dpp/news/science_tech/netflix-kills-plan-to-split-off-dvd-rentals#ixzz1aO5meEDa

[dixiegrrrrl]

1. Netflix "classic"

:evilgrin: