Reply #4: The newspapers need to make money on online ads to make up for the revenue that was disrupted...

[roseBudd]

it's not just declining circulation in the core product (print) that has been disrupted by the internet, a big reason for the trouble newspapers are in, is Ebay & Craigslist, as classified advertising used to be a very big part of newspaper's revenue.

I believe liberals should make a consious effort to click through to the newspapers or AP articles that interest us, to the originator of the article, the one whose imfrastructure made it all possible.

By doing so we are helping the free online content pay for itself as page views or impressions are what determines the online inventory that a newspaper can realize.

If we read it on Common Dreams we deprive the NYTimes, WaPo, Seattle Times, LATimes all good so called liberal papers of the revenue they deserve.

The other very important reason to click through is because we become a roving band of Nielsen families as the metrics, reading Rich & Krugman but ignoring Kristol is like voting.

On the internet, there is no hiding what gets read and what gets ignored.