McDonald's Needs an Advertising Bailout
Many of you have fallen victim to a subprime coffee
Many of you have fallen victim to a subprime coffee crisis...you're drinking subprime coffee, but still paying $5 a cup! McDonald's is proposing a coffee bailout...thank you, McDonald's, for helping me get back on my feet.
I heard this radio commercial twice today (transcribed as best I can remember) on my way to and from the mall. With Christmas shopping at its peak, everyone is thinking about credit card bills and mortgage payments, so of course a price comparison could be effective. But should McD's really make light of a recession that is costing millions of Americans their homes? Call me hypersensitive, but I think McDonald's is wasting an opportunity to be relevant to penny-pinchers and instead offending actual victims of something larger than a "subprime coffee crisis."
http://www.yaybia.com/2008/12/mcdonalds-needs-advertising-bailout.html