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About 88 or more percent of the population already knows who they will vote for next year. The vote Democratic or Republican and we know this is the split going into the Presidential election next year. No amount of information is going to be persuasive against a candidate for this grouping of the electorate.
We get and share information on discussion boards and forums in order to re-inforce our own opinions and to be armed in case we run into the 6-12% of the electorate that is actualy persuadable in a given year.
It is entirely true that most people don't pay attention in minute detail to politics. This has always been true. Sometimes the people who decide elections are the people who pick up their information in small pieces.
There is nothing wrong with trying to arm the people who are already in your corner. This can be a necessary morale boost that is needed to convince people to continue to work for a cause.
We might also meet the truly persuadable, one at a time, and that is when information comes in handy. This is not the grand sweep of politics, it is politics done one conversation, one moment, at a time.
President Obama is going to amass a $1 billion dollar war chest for his re-election next year. That $1 billion is gonig to go to re-inforce the views of those who already are going to vote for him and to give the tiny percentage of people who are undecided a tiny glimpse of why they should be with him. Imagine all that money going to such a small cause.
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