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Onlooker Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Feb-19-04 06:29 PM
Original message
Who pays Matt Drudge?
Edited on Thu Feb-19-04 06:30 PM by Onlooker
Matt Drudge supposedly "earns" $800K per year. (If you do a search on Google for "Drudge earns"--use the quotation marks--you'll find a few sites that support this claim.)

Who pays Drudge? Is he paid by the VRWC or is he paid by a company that should also support another point of view?

Thanks.

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qanda Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Feb-19-04 06:31 PM
Response to Original message
1. You do!
Edited on Thu Feb-19-04 06:32 PM by pbl
Every single time you click on his site.

On Edit: I didn't mean *you* literally.
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arcos Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Feb-19-04 06:31 PM
Response to Original message
2. considering how many hits he has...
just the banner on top of his website must be a lot of money.
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stopthegop Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Feb-19-04 06:31 PM
Response to Original message
3. probably based on ad revenue..
and..
if he's paid by a company, why should the company also support another point of view if it shares Drudge's pov?
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thinkingwoman Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Feb-19-04 06:34 PM
Response to Original message
4. as a website publisher
Drudge probably makes is money via ad revenue, just like any other publication online or off.
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smiley_glad_hands Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Feb-19-04 06:41 PM
Response to Original message
5. There called "impressions" , "clickthrus", & "open rates"
Edited on Thu Feb-19-04 06:45 PM by vadem0557
Internet advertisers pay by the number of impressions--the number of times an ad is seen (webpage/email), clickthrus--the number of times an ad is clicked on(webpage/email), & the open rate which is the total number of emails read divided by the number of emails sent (for newsletters/email/spam etc..). Mr. Dud has many ways to make money off the poor content of his site. Its probably very profitable for him---he just regurgitates the news out there, gets a few newsbreakers, and gossips. Not much overhead (literally & figuratively). On edit--just went to his site---he uses popups--don't click on them and he won't get paid as much.
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guajira Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Feb-19-04 06:59 PM
Response to Original message
6. He's Making a Little Less today - AT&T Dropped Him
because of his Kerry and the Intern story! This article - from Drudge himself, explains how much he makes from advertising.

http://www.drudge.com/2004/20040219.htm
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