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Edited on Sat Dec-08-07 02:17 PM by Xithras
Our basic rule of thumb is $100 per page for any page where content is provided, and $150 per page anywhere content aggregation or authoring is required. That would put your site between $10,000 and $15,000.
Keep in mind that this is a project averaged cost, and not simply per page pricing. A site developed at that rate would typically include the implementation of a low end content management system to ease ongoing maintenance, onsite training for all current staff, and the development of training and instructional materials for forward maintenance with new employees. For a non-profit like yours, that rate might also include the development of a simple Paypal based online donation function, or something similar.
Without actually having the project requirements in front of me, of course, anything I give you is simply an educated guess. I've done projects that averaged anywhere from $20 a page (a $1,500 project) to over $24,000 a page (a $1.2 million dollar project that included heavy application development). There really is a wide range of prices depending on the needs of the client.
Do make sure that your employer looks into the background of the companies and verifies that the pricing is appropriate for the vendor selected. There are a lot of small one or two-person web companies out there who try to charge rates comparable to my company's, and it really isn't appropriate to do so. We can charge $150 a page because I have eight developers on staff and we can fully redevelop a 100-page site in under seven days. For many clients, the money is worth the speed and lack of headaches. We also focus our development on a relatively narrow band of business and government interests, and because of that we have a better understanding of what our clients are looking for right out of the gate. We also have a marketing guy on staff who helps to integrate any web work with their current marketing strategies, themes, etc. We can parse client demographics to develop use cases that will drive design, or to help promote the site to groups that may currently be underutilizing the resource.
Basically, for $100-$150 a page, you should be getting a lot more than one lone guy tacking HTML pages together.
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