Blogs Pump Bucks Into Campaigns
Not even his own staff would call Democratic congressional candidate Ben Chandler a nethead.
"He uses the Internet almost exclusively for fantasy baseball," said campaign spokesman Jason Sauer, who added that he wasn't sure whether, until recently, Chandler even knew what a blog was.
But that was before Chandler's campaign turned a $2,000 investment in blog advertising into over $80,000 in donations in only two weeks. Chandler -- who won a seat in the House of Representatives Tuesday evening -- definitely knows what a blog is now, Sauer said. "It's that thing that brings in money."
Political blog advertising represents the latest twist on the Internet fund-raising strategy pioneered by the campaign of Democratic presidential candidate Howard Dean, which raised millions of grass-roots dollars from its Blog for America website. Chandler's campaign is the first of several that have started advertising on political blogs as a cost-effective way to reach a national audience.
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Blogs Pump Bucks Into Campaigns