Bruce Jenkins, San Francisco Chronicle / 1-30-09
You'd think that because we're in the same time zone as Vancouver, we'd have that ever-so-rare privilege of enjoying Olympic coverage live. But you'd be wrong, because NBC Sports president Dick Ebersol and his cronies consider us a bunch of idiots.
See, according to NBC, we don't want to watch the Olympics live. The evidence is right here in this 678-page volume on "demographics" and other material that has no basis in reality. Apparently, we want everything placed into a neat little package in prime time.
There will be some live daytime coverage, but the heart of NBC's telecasts will be nighttime packages starting at 8 p.m. on weeknights - and that's East Coast time. The time slots also apply to West Coast, meaning we get a three-hour delay. Isn't that special? First of all, when it comes to really important sporting events, "prime time" starts around 6 p.m., OK? You're home from work, you made sure the kids finished their homework, and you're ready to go; dinner by the TV set. Being forced to wait until 8 p.m. - and actually much later, because NBC invariably makes you wait hours for the really good stuff - is simply cruel.
Through it all, there's a bit of good news: NBC expects to lose some $200 million on the Olympics, citing the bleak advertising climate and the massive rights fee. Look for the end of NBC's reign after the 2012 London games, and with any luck, ESPN will take over - showing everything live. FULL ARTICLE:
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/01/29/SPI71BPSIH.DTL-------------------------------------
Jenkins says it better than I could, except for lavishing heaps of praise on Bob Costas :puke:
Another reason to look forward to ESPN coverage someday. Or better yet -- streaming video over the Web.