"Occupy Wall Street isn't slick. It isn't focus-grouped. It isn't something professional activists would do…As the authors of the Cluetrain Manifesto wrote more than a decade ago, we instinctively know the difference between a human voice and a corporate voice. I know it may sound strange to say this, but could the reason so many progressive social change projects fail to connect with ordinary people and move them to action be because they seem too corporate in style? Think of all those hand-scrawled signs on scraps of cardboard vs. a thousand professionally printed signs from a union shop--which is more authentic?"
(from
http://www.alternet.org/story/153165/ows%3A_to_change_the_country%2C_we_just_might_have_to_change_ourselves_/)