Democratic Underground Latest Greatest Lobby Journals Search Options Help Login
Google

Consumers Opt For Larger Food Portions To Increase Social Status

Printer-friendly format Printer-friendly format
Printer-friendly format Email this thread to a friend
Printer-friendly format Bookmark this thread
This topic is archived.
Home » Discuss » General Discussion Donate to DU
 
Liberal_in_LA Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-23-11 05:02 PM
Original message
Consumers Opt For Larger Food Portions To Increase Social Status
Consumers Opt For Larger Food Portions To Increase Social Status

People who want to improve their social standing but dont have the means to splash out on the Mcmansion opt instead for more affordable, edible indicators of the old adage bigger is better. The extra large soda, the 16oz. ribeye steak or the triple hamburger with the bottomless fries are the poor mans bling, according to a recent study published in the Journal of Consumer Research.

The notion that people associate larger products with greater status is nothing new consider ever-growing flat-screen TVs or the size of the vehicles of the rich and famous.(Beyonces recently purchased, souped up $1million Mercedes van with full bathroom and shower proves an excellent example.) But that consumers actually carry this cultural norm across to how we eat and what we eat is an extraordinary new finding that can be vitally useful in addressing the growing obesity crisis which has mostly affected vulnerable populations, particularly lower socioeconomic status communities.

By mean of a series of six experiments, a team of researchers from Northwestern University and cole des Hautes tudes Commerciales de Paris (HEC Paris) found that consumers who feel powerless in society, opt for larger food portions when out in public environments or with friends in an effort to improve their social status. Interestingly, they also found that when the conventional size-to-status relationship was negated in an experiment where powerless participants were told that smaller hors doeuvres are served at prestigious events such as presidential receptions whereas larger canaps were served at more common occasions, the reserve scenario took place, and subjects opted for the more diminutive offerings, again in a bid to associate themselves with the more elitist set.

http://www.forbes.com/sites/nadiaarumugam/2011/11/18/consumers-opt-for-larger-food-portions-to-increase-social-status/
Printer Friendly | Permalink |  | Top
leveymg Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-23-11 05:10 PM
Response to Original message
1. The rich actually eat tiny little morsels - many plates of tiny, exhorbitantly priced food art.
Edited on Wed Nov-23-11 05:13 PM by leveymg
It's called a la carte, the Spanish word is Tapas, but it's a way of making the final tab for one person come out in the high hundreds - that's without the wine and liquors.
Printer Friendly | Permalink |  | Top
 
Angry Dragon Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-23-11 05:11 PM
Response to Original message
2. Does that mean they all go to the Olive Garden for
their endless bread sticks and their bottomless salad bowl??


I just hope there are no breast feeding pit bulls there
Printer Friendly | Permalink |  | Top
 
Earth_First Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-23-11 05:12 PM
Response to Original message
3. Dining out? ...what's that?!
:shrug:
Printer Friendly | Permalink |  | Top
 
csziggy Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-23-11 05:17 PM
Response to Original message
4. Serving sizes are ridiculous at most restaurants
I have no qualms about asking for take out boxes and most times we eat out, I bring home enough to make a second meal. I don't order appetizers or salad, because the basic meal is more than I can eat at one sitting.

I don't get the concept that ordering a big meal is a status thing. :WTH:
Printer Friendly | Permalink |  | Top
 
msongs Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-23-11 06:07 PM
Response to Original message
5. it's common on many things - go in hock on a car so you look good, even though all your neighbors
know the truth, as they are doing the same thing
Printer Friendly | Permalink |  | Top
 
Liberal_in_LA Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-23-11 06:28 PM
Response to Reply #5
8. true.
Printer Friendly | Permalink |  | Top
 
redqueen Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-23-11 06:13 PM
Response to Original message
6. As much as we try to be rational,
we are all influenced to some degree by our subconscious (usually to a large degree)... the subconscious desire to be perceived as being high-status individuals is what lies behind many of our more irrational behaviors.
Printer Friendly | Permalink |  | Top
 
gulliver Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-23-11 06:24 PM
Response to Original message
7. People who get the same kick from a Wendy's triple...
...as another person gets from a truffle souffl are the richer people. The same mental circuitry gets exercised. Sure, you can brag about how much you enjoy the taste of truffles later, but that just makes you a bore. The rich are not that much happier. Past a certain point, the money doesn't matter. Positive Psychology is the way to go, imo.
Printer Friendly | Permalink |  | Top
 
DU AdBot (1000+ posts) Click to send private message to this author Click to view 
this author's profile Click to add 
this author to your buddy list Click to add 
this author to your Ignore list Mon May 27th 2024, 12:58 AM
Response to Original message
Advertisements [?]
 Top

Home » Discuss » General Discussion Donate to DU

Powered by DCForum+ Version 1.1 Copyright 1997-2002 DCScripts.com
Software has been extensively modified by the DU administrators


Important Notices: By participating on this discussion board, visitors agree to abide by the rules outlined on our Rules page. Messages posted on the Democratic Underground Discussion Forums are the opinions of the individuals who post them, and do not necessarily represent the opinions of Democratic Underground, LLC.

Home  |  Discussion Forums  |  Journals |  Store  |  Donate

About DU  |  Contact Us  |  Privacy Policy

Got a message for Democratic Underground? Click here to send us a message.

© 2001 - 2011 Democratic Underground, LLC